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Author: AdFed

Meet the New Executive Director

Since 1906, AdFed has been the heartbeat of Minnesota’s advertising community. From agencies to students, we’re the go-to hub for networking, education, and celebrating the creativity that puts Minneapolis on the global map. The AdFed legacy is one of impact and innovation, and now we’re excited to welcome a new Executive Director to help make that legacy even more enduring. 

Meet the ’24-’25 Leadership Team

Welcome, advertising enthusiasts, movers, and shakers! Have you been wondering who’ll be at the helm for the 2024-2025 board year? We’re happy to introduce you. This team of power players is ready to bring fresh energy, unbridled creativity, and some serious momentum to the Minneapolis advertising community.

Sustainability Advertising & Navigating FTC Green Guides

Spring is a season of excitement in the Minneapolis advertising industry – and a season where we see an uptick in sustainability advertising. While sustainability is a great space to play in, it needs to come with a solid awareness of legal compliance and FTC standards. Our friends at Fredrikson are here to walk you through what to look for, and how to do right by our industry and your clients as you highlight their excellence in sustainability.

2023 Paul Foss Awards

The Paul Foss Award is given out every year recognizing an individual who has made an outstanding contribution to the Advertising Federation of Minnesota. They have dedicated their time, energy, and passion to helping AdFed and Ad 2 grow, by bringing impactful programming to our community, recruiting board and committee members, and being incredible representations of what our association stands for.

This year AdFed honored two brilliant, dedicated, inspiring women with this award – Kate Kearns and Althea Larson, who both currently serve on the AdFed Board of Directors.

2023 AAF Silver Medal Award

The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize people who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. This year AdFed honored Christine Fruechte, CEO of Colle McVoy, as the 2023 recipient of the AAF Silver Medal Award.

Call for Entries: The Show 2024

It’s time to submit your life-changing creative and design pieces! Entries for The Show 2024 are now open. Read on for details about how to enter, deadlines, entry fees, and more. Then mark your calendar for Friday, March 1 to celebrate (and take home some pins) at The Show.

Fredrikson & Byron’s Advertising Sampler with Coffee & Conversation

Join the attorneys of Fredrikson & Byron’s Advertising, Marketing & Trademark Group at their offices on Thursday, August 25th

for an AdFed morning program. Meet attorneys of different legal specialties who will dive into topics in small groups that will cover trademark, copyright, advertising, Trademark Trial and Appeal Board (TTAB), website accessibility and more.

Women’s Leadership Panel 2021

Women’s Leadership Panel 2021 – I’m Good: A Conversation About Mental Health

This year’s theme is a timely and important topic for our advertising industry to address. The pandemic changed the way we work and made us more aware of how it impacts our mental health. During this event, we’ll dive into topics such as hustle culture, burnout, setting boundaries, active communication, self-care, knowing your worth, and the great resignation.

Open Minds 2021 – Finding Resilience

At the start of 2020, mental health was a topic on everyone’s mind. There is no doubt that the global pandemic massively changed how we work and live, but the spring of 2021 held much promise, specifically around a “return to normal.” Now, three quarters through the year, in many ways we seem to have found ourselves back where we were at the start of 2020.


In a time when diversity and inclusion are becoming common buzzwords in the corporate world, we knew we needed to do our part to create actual change within our industry. That is why we kicked off our Representation Roundtable Series this past month. These sessions serve to give people access to raw conversations about the biases and prejudices that minority professionals face in this industry – and more specifically, within our Twin Cities ad community. 


When the #shelterinplace order was mandated and you were told to work from home, you probably felt one of two things: excitement about the idea of working in pjs or stress about the idea of your kids/roommates barging into your virtual meetings every two seconds. But if you are like most people, you have since realized there are a lot more considerations than just comfy clothes and kids/roommates that factor into the work from home experience.

PPP? SBA? Loans On Loans – Help Me!

At AdFed, we are thinking about how to ease your mind as you apply for additional capital for your agency or business – because we all know it’s about the MOO-LAH! In addition to it being trying time for everyone, the chaos of constantly changing programs and plans make it even more difficult to navigate. However, our friends over at Lurie are experts and have organized an incredible list of resources.