Generative AI is an exciting new frontier for the advertising industry – full of possibility, but also full of risk. As technology develops more quickly than the laws and regulations surrounding it, it can be difficult to know how to proceed. Keep reading for recommendations from Steve Helland, chair of Fredrikson’s Technology & Data Group.
Thanks to everyone from the Minneapolis advertising community who joined AdFed at Fredrikson this Monday, January 29 for Coffee & Conversations. Attendees enjoyed a delicious breakfast spread and helpful, applicable insights from Fredrikson’s panel of lawyers.
The Paul Foss Award is given out every year recognizing an individual who has made an outstanding contribution to the Advertising Federation of Minnesota. They have dedicated their time, energy, and passion to helping AdFed and Ad 2 grow, by bringing impactful programming to our community, recruiting board and committee members, and being incredible representations of what our association stands for.
This year AdFed honored two brilliant, dedicated, inspiring women with this award – Kate Kearns and Althea Larson, who both currently serve on the AdFed Board of Directors.
The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize people who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. This year AdFed honored Christine Fruechte, CEO of Colle McVoy, as the 2023 recipient of the AAF Silver Medal Award.
Our fave movie of the summer reminded us that until we step out of our comfort zones, we don’t truly know what we’re capable of. Are you ready to go beyond the box?
It’s time to submit your life-changing creative and design pieces! Entries for The Show 2024 are now open. Read on for details about how to enter, deadlines, entry fees, and more. Then mark your calendar for Friday, March 1 to celebrate (and take home some pins) at The Show.
Announcing our Agency of Record for The Show 2024: Rocket55
Read more about this exciting partnership, and how AdFed and Rocket55 plan to make The Show 2024 the best one yet.
Join the attorneys of Fredrikson & Byron’s Advertising, Marketing & Trademark Group at their offices on Thursday, August 25th
for an AdFed morning program. Meet attorneys of different legal specialties who will dive into topics in small groups that will cover trademark, copyright, advertising, Trademark Trial and Appeal Board (TTAB), website accessibility and more.
32 Under 32: At The Core was hosted on Friday, May 20 at The Metropolitan Ballroom in Minneapolis, with 400+ guests in attendance. After 2 years of virtual events, Ad 2 was ready to celebrate in person.
Announcing the nominees up for consideration in this year’s Ad 2 32 Under 32 competition!
Congratulations, Madeline Betsch – AdFed’s 2022 Silver Medal Award Winner.
The Show ‘Best Of’ Winners 2022
Tickets for AdFed’s The Show Now on Sale
AdFed’s The Show 2022 is back and it’s happening in person at the Minneapolis Institute of Art on March 4th. Tickets on sale now for $75 per person.
Women’s Leadership Panel 2021 – I’m Good: A Conversation About Mental Health
This year’s theme is a timely and important topic for our advertising industry to address. The pandemic changed the way we work and made us more aware of how it impacts our mental health. During this event, we’ll dive into topics such as hustle culture, burnout, setting boundaries, active communication, self-care, knowing your worth, and the great resignation.
At the start of 2020, mental health was a topic on everyone’s mind. There is no doubt that the global pandemic massively changed how we work and live, but the spring of 2021 held much promise, specifically around a “return to normal.” Now, three quarters through the year, in many ways we seem to have found ourselves back where we were at the start of 2020.
In a time when diversity and inclusion are becoming common buzzwords in the corporate world, we knew we needed to do our part to create actual change within our industry. That is why we kicked off our Representation Roundtable Series this past month. These sessions serve to give people access to raw conversations about the biases and prejudices that minority professionals face in this industry – and more specifically, within our Twin Cities ad community.
When the #shelterinplace order was mandated and you were told to work from home, you probably felt one of two things: excitement about the idea of working in pjs or stress about the idea of your kids/roommates barging into your virtual meetings every two seconds. But if you are like most people, you have since realized there are a lot more considerations than just comfy clothes and kids/roommates that factor into the work from home experience.
At AdFed, we are thinking about how to ease your mind as you apply for additional capital for your agency or business – because we all know it’s about the MOO-LAH! In addition to it being trying time for everyone, the chaos of constantly changing programs and plans make it even more difficult to navigate. However, our friends over at Lurie are experts and have organized an incredible list of resources.