AdFed announced this week the selection of Rocket55 as our agency of record for The Show 2024. This exciting decision comes after an extensive evaluation for agencies to support the largest (and raddest) AdFed event of the year. We’re happy to welcome the Rocket55 team into the AdFed universe and work together to make The Show 2024 a night to remember.
At first glance, the choice of Rocket55 might surprise you, especially if you haven’t worked with them before. “This is an agency that grew out of being purely digital,” said Anton Friant, AdFed President. “But they have grown exponentially. Over the years, Rocket55 has added layers of strategy and client support. And most recently, they’ve focused on expanding their creative capabilities and team.” That growth trajectory was a major factor in the decision to partner with Rocket55. “People who are digital natives are starting to realize their potential within the greater Twin Cities creative and advertising community,” Friant continued. “I’m personally very excited to stress test, and hopefully prove, this idea that the ‘internet’ thing is catching on.”
Rocket55 came to the table with a similar perspective. “When asked why he wanted to climb Mount Everest, George Mallory ostensibly replied because it’s there,” said David Lovett, Vice President of Content and SEO at Rocket55. “Because there are no mountains nearby, we threw our hats into the ring for The Show. And we’re excited that AdFed has chosen a digital marketing agency — and one that began in digital — to take this exciting annual event to the next level.” Rocket55 has been innovating from the beginning, starting with SEO in the oughts and currently pushing the limits on artificial intelligence and cross-channel digital strategy. “And the idea of getting to innovate The Show is about as exciting as it gets.”
What is The Show?
For nearly a century, AdFed has braved the bitter end of winter to bring people together for The Show—an annual night of networking, food and drink, and celebration of the Minnesota advertising community’s many achievements in creativity.
Nearly anyone who makes or produces creative work in the Minnesota advertising and marketing communities can submit work to The Show—in-house marketing teams, global ad agencies, marketing and advertising students, and more. A panel of judges from across the United States, all accomplished ad-industry creative professionals, critique the hundreds upon hundreds of entries.
And if you win? Plan to enjoy public recognition at the event, a shiny pin-shaped award and, of course, unlimited glory. Additionally, your winning submissions may be eligible to compete in the regional or national level of the American Advertising Awards.
The Advertising Federation of Minnesota (AdFed) is a non-profit, professional trade association that has served the Minnesota advertising community including agencies, advertisers, suppliers, and students, since 1906. AdFed is a part of The American Advertising Federation (AAF), the nation’s oldest national advertising trade association.
AdFed offers networking opportunities, seminars, speaker presentations and other fun and industry focused events. It celebrates the Twin Cities’ market strength and the global impact that our community makes through leading brands, creative advertising campaigns, and sound business practices.
Rocket55 started with a simple vision for the future. They wanted to combine old-fashioned business values with forward-thinking digital marketing tactics to create an unparalleled client experience. Positive outcomes are the foundation of everything they do, which has led them to evolve in a way that places the utmost importance on data-driven decision making. A lot of agencies talk a big game, but very few have the drive, passion and commitment to deliver on their promises. Rocket55 stays true to their commitments, and works tirelessly to take their clients’ business to the next level.