What is Ad 2 Public Service?
Ad 2 Public Service is the pro bono initiative of Ad 2 Minnesota, where we dedicate our expertise in advertising, marketing, and design to support local nonprofits. Each year, we partner with one 501(c)(3) nonprofit organization to create a comprehensive marketing campaign that aligns with their mission and helps them reach their goals. Our goal is to amplify the impact of nonprofits that are making a difference in our community.
What We Do
Ad 2 Public Service offers a unique opportunity for 501(c)(3) nonprofits to gain professional marketing and advertising support, completely pro bono. Our team of passionate advertising professionals works collaboratively with selected nonprofit partners to create a customized, impactful marketing campaign that aligns with their mission and goals. From strategy development to creative execution, we provide comprehensive services that help amplify your message, engage your target audience, and drive meaningful results.
What makes our approach special is that our team members are just starting their careers in advertising. This campaign offers them an invaluable opportunity to gain hands-on experience and showcase their talents. At the end of each campaign, we compete in a national competition, giving our nonprofit partners national recognition. In fact, the past 3 years in a row we have won first place, a testament to the effectiveness and quality of our work.
Check out our 2026 case study here: https://drive.google.com/file/d/1hSOff1W73CClQNxYRcU22KupTGO7juLg/view?usp=sharing
See our 2026 winning national presentation here: Joy Collaborative x Ad2 Minnesota.pptx
Why Should Nonprofits Apply?
By partnering with Ad 2 Public Service, your 501(c)(3) nonprofit will receive a professional marketing campaign that would typically require a significant financial investment—all at no cost to you. This is a unique opportunity to access top-tier marketing talent and resources to help elevate your organization’s mission. Our past campaign not only increased visibility and engagement for our client but have also led to a lasting partnership and continued success. If your organization is ready to take its mission to the next level, we encourage you to apply.
How You Can Get Involved as a Donor or Sponsor
Our work with 501(c)(3)nonprofits is made possible through the generous support of donors and sponsors. If your organization is passionate about making a difference in your community, you can contribute by sponsoring our public service campaign. Your support helps cover the costs of campaign production, events, media placement and materials, ensuring that we can deliver the best possible results for our nonprofit partner. In return, you’ll receive recognition across our campaign materials, social media, and events, showcasing your commitment to community impact. Together, we can create meaningful change. Please reach out to our Co-Chairs: Jaelynn Jackson (jaelynnjackson21@gmail.com) and Sofia Frank (sofiafrank02@gmail.com) for more information on how to get involved.
Who We’ve Worked With
In our inaugural year, Ad 2 Public Service partnered with The BrandLab, a nonprofit committed to increasing diversity in the marketing and advertising industry. Our collaboration was a resounding success, where we delivered a comprehensive marketing strategy that included revamping their marketing materials, refreshing their website, and launching an individual donor campaign. We also created and executed an engaging fundraising event, “Flourish,” that not only raised funds but also brought the community together around The BrandLab’s mission. Our work helped The BrandLab navigate a critical transition period and set the stage for future growth, exemplifying the impact of our pro bono services.
Last year, we partnered with Joy Collaborative, a design-driven non-profit that makes empowering spaces for those with life-limiting conditions. Together, we created their first-ever large-scale creative campaign, “Unlimiting Joy.” Our comprehensive campaign included refreshed branding, banners, social media posts and templates, all of which were built into the overall delivery of a new creative suite. Our work was a massive success; not only did it excel at meeting our campaign goals, but it doubled their following on social media. We were proud to donate over $130k in year-end value and to have created long-lasting relationships with their founder.
Apply Now
If you’re a 501(c)(3) nonprofit looking to boost your impact, we invite you to apply to be our pro bono client for the year. The application process is simple, and we’re here to support you every step of the way. Let’s work together to create a campaign that makes a difference.
Looking to Join the Team?
Calling all early-career professionals! Interested in joining the Public Service team? Working with Ad 2 Minnesota means gaining real experience creating a pro bono campaign for a nonprofit client, no professional experience required! This opportunity is perfect for those early in their careers or those looking to land their first role. Learn more about this experience and fill out an application below. Our team will be in touch if the opportunity is right!
Thanks to our 2026 Sponsors
Thank you to this year’s Public Service Gold Sponsors:
Anzu, CBS / Paramount, GroundTruth, Kargo, Minnesota Parent, PadSquad, The Weather Channel
Thank you to our 2026 Silver Sponsors:
Civic Science, GumGum, Life360, StackAdapt
