BE ON THE BOARD

Are you involved in the advertising community? Do you work for an agency or larger company that communicates in some way? Do you make cool shit? Do you like seeing other people make cool shit? If you answered yes to any or all of these questions, keep reading because we’ve got an opportunity you won’t want to miss.

AdFed has open positions for their 2021-2022 Board – and we don’t want to toot our own horn (except we are advertisers, so that was a lie and of course we do), but we are pretty awesome and are sure you will want to be friends.

The AdFed Board is a group of hardworking, well-connected professionals that volunteer their time and talents to plan and execute ways to highlight and educate our advertising community. AdFed offers networking opportunities, seminars, presentations and industry focused events to celebrate the Twin Cities’ market strength and global impact. Being on the board means you get cool friends, industry connections, access to the latest and greatest talents, and free stuff (that’s right FREE STUFF).

Open positions and requirements below:

BOARD MEMBERS:

Must attend 1.5-hour monthly board meetings, held after work hours (typically the third Tuesday of the month from 5:30-7:00pm)
Must attend monthly 1-hour small group/committee meetings as needed
Must commit to a minimum of 10 volunteer hours related to The Show (call for entries, invitations, judging weekend, day-of setup and/or teardown, award distribution, etc.)
Time commitment varies by role; typically with independent work time and required meetings, most board positions average between 10 and 20 hours per month (signature event chair positions will require more)
Must use Slack to communicate with fellow board members
Expected to attend all AdFed events and as many Ad 2 events as possible
Board members can attend all events for free!

COMMITTEE MEMBERS:

Support board initiatives – typically a specific event or team – by committee
Time commitment varies, ranging from 5 to 10 hours per month (The Show Committee is exception, whereby involvement is greater)
Committee members can attend the event that they are supporting for free!

VOLUNTEERS:

Support an AdFed event team by volunteering during, for setup, or for takedown
Support an AdFed team – most typically the Mar/Comm group – by completing task-oriented assignments
Time commitment varies by event or team, ranging from a one-time event of 3-8 hours, or as-needed assignments around 2-4 hours per request

OPEN POSITIONS ON THE ADFED BOARD:

Treasurer

Serve on both the executive and full board and attend monthly meetings for both
Create and deliver Treasurer and Financial Health Report at each board meeting
Manage accounts receivable and accounts payable
Execute a P+L analysis each month and present at each board meeting
Manage vendor bills
Manage cash and credit
Work with accountant on yearly filing
Accounting experience strongly preferred
Experience with Quickbooks preferred

Secretary

Prepare and distribute executive team meeting agenda and AdFed board meeting agenda
Prepare, save and distribute executive team meeting minutes and AdFed board meeting minutes
Own calendar invites to both boards for all AdFed and Ad 2 events as they are finalized, as well as AdFed board meeting invites
Oversee the correspondence of AdFed under the direction of the Board and/or the President
Oversee the maintenance of AdFed’s written records
In addition to the monthly board meeting, required to attend the monthly executive team meeting (typically the second Tuesday of the month from 7:30 to 8:30am)

Mar/Comm Tri-Chair: Brand Strategy Chair

Own and evolve the AdFed brand in collaboration with the Marcomm team and the EC
Be keenly in tune with the local advertising community and how it fits into the social tapestry of the Twin Cities more broadly
Serve as the voice pushing for AdFed’s continual evolution and progress
Identify brand-appropriate ways in which AdFed can affect positive change
Work closely with Creative Director, Social Chair and content creators to ensure all visual and written communications represents the AdFed brand
Collaborate with the Programs team to create meaningful digital and real-world experiences
Work with the Sponsorship Chair to evolve our relationships with agencies and other organizations
Run ideation sessions to concept and create meaningful content for our community
Work with the Tech Chair to create and edit digital content on our web platform
Participate in discussions and working sessions with The Show Chairs and AOR as necessary

Mar/Comm Tri-Chair: Social Brand Communications

Manage all AdFed social channels for publishing, monitoring and community management (Facebook, Instagram, Twitter, LinkedIn)
Work closely with Creative Director to manage all social brand communications
Work closely with Event Chairs, The Show chairs and other AdFed community stakeholders to ensure proper marketing and communication for organization updates
Have general social media design knowledge and creative ability
Demonstrate strong copywriting skills as they relate to social media
Attend in-person and virtual AdFed events to capture live social content
Work in partnership with Ad 2 to ensure partnership and collaboration

Mar/Comm Tri-Chair: Creative Director

Work alongside Brand, Public Relations, and Social chairs to bring AdFed visuals to life
Design and create impactful visuals to support programming, sponsorship, and membership chairs
Maintain and evolve AdFed and Ad 2’s brand standards with based on existing assets from brand refresh in 2019
Establish and maintain effective working relationships with marketing and communications chairs to continue to establish internal processes
Develop visuals for social media, email, website, and print materials as needed
Attend event kick-offs with other Mar/Comm team members

Membership Co-Chair

Work in close partnership with the Ad 2 Directors of Membership
Manage the CRM on a weekly basis including pulling monthly reports relating to new and expiring members
Work with the executive team to develop strategies and goals related to membership
Establish goals for attracting and retaining new members
Proactively reach out to nonmember event attendees to grow membership base
Manage and have good relations with member agencies in the community
Attend all events and promote membership to the event attendees
Partner with executive team and sponsorship team to leverage potential leads
Think strategically and creatively to develop concepts for AdFed to add benefits to member base to commit and retain new members; propose new strategies to the executive team
Current or recent experience in sales is preferred; will require some work time during business hours

Programs (Events) Co-Chair

Plan and execute monthly programs plus 2-3 signature AdFed programs per year
Work in partnership with Ad 2 to ensure partnership and collaboration
Develop and submit event/communication brief for each event, including Mar/Comm needs, reasonable project timeline, and budget
Develop reasonable budgets for each program, manage costs and revenues to meet or exceed budget; complete necessary forms working with Treasurer; present P&L results to the executive team following each event or series
Think strategically and creatively to bring fresh ideas to signature events to support interest, attendance, and event sponsorship
Be the main contact for AdFed with respect to all program speakers, moderators, and sponsors
Identify and obtain sponsors for all programs
Plan and execute day of events including catering, A/V, photography/videography, and other miscellaneous duties
Leverage or partner (when possible) with other trade associations for enhanced member/event benefits
Event Planning and Project Management experience is a plus

The Show Tri-Chair

Work diligently on the planning for and execution of all aspects of The Show along with the other Tri-Chairs, the executive team, The Show steering committee, the Agency of Record, and all other ancillary committees and contacts
Responsible for managing call-for-entries, judging weekend, invite delivery, award delivery and all other details related to the event
Assist in developing and managing a reasonable budget for The Show
Manage costs and revenues to meet or exceed budget; complete forms working with the Treasurer
Coordinate volunteers for day of set up and night of take down
Attend all meetings with Agency of Record and lead the relationship with and direction to the Agency of Record
Seek, develop, and foster good sponsorship and partnership relationships
Work occurs primarily from September through March with the heaviest period occurring during Q1 (January through March) leading up to the event and working to recap and close out all follow up after the event
Event Planning and Project Management experience is a plus

The Minnies Co-Chair

Work occurs primarily from October through April with the heaviest period occurring late-January through mid-April.
Lead the planning for and execution of all aspects of The Minnies – such as date selection, venue, catering, A/V, judges, etc – along with the Co-Chair and The Minnies steering committee
Work with the steering committee and other contacts and resources as the lead and main contact for AdFed with The Minnies
Assist in managing the Call-for-Entries, entry judging, invitations delivery, award delivery
Work diligently with the Executive Committee to implement all plans and execute
Assist in developing a reasonable budget for The Minnies
Manage costs and revenues to meet or exceed budget. Complete forms working with the Treasurer
Coordinate volunteers for event night set up and take down
Attend all meetings with Co-chair and committees
Seek, develop, and foster good sponsorship relationships
Current or recent experience at an agency or corporation specifically in media is preferred

OPEN POSITIONS ON THE AD 2 BOARD:

Ad 2 is an affiliate of AdFed for those under 32. Whether you’re establishing your ad career, expanding your skills, scoping out industry connection or a mix of all three, Ad 2 has the events, education and contacts to get you where you want to go. All positions on the Ad 2 Board must be held by a person under the age of 32.

Director of 32 Under 32

Plan and coordinate 32 Under 32, one of Ad Fed’s / Ad 2’s signature events, with a Co-Director
Manage a budget with the goal of maximum member benefit and minimum ticket price
Create and maintain a planning committee of volunteers for the event
Coordinate teams, think through the big and small details and work with agency partners to create an event that celebrates great talent
With help from the Director of Partnerships, seek out sponsors to cover cost of event and other expenses
Answer emails and questions in a timely manner
Work with the Marketing and Communication team to create promotional marketing material to be used prior, during and following the event
Research and coordinate a panel of judges
Design and maintain an active website that houses nominations, sponsors and event information
Develop relationships with agencies, community businesses and local restaurants and venues
Work with the Director of Creative to concept an event look and feel that’s in line with Ad 2’s brand
Attend monthly Ad 2 board meeting (second Tuesday of each month)
Coordinate and attend a monthly 32 Under 32 meeting with committee members
Attend all Ad 2 events (board members get in free!)

Director of Design/Creative

Lead teams, design event collateral and work with other Directors on the Ad 2 board
Direct and assign tasks to a committee of designers and writers
Creative concepting for each event in collaboration with Event Directors
Design event and miscellaneous Ad 2 collateral: sponsorship one-pagers, promotional material, etc.
Collaborate with the AdFed Design chair to ensure brand identity cohesion and standardization
Attend monthly Ad 2 board meeting (second Tuesday of the month)
Coordinate and attend at regular committee meetings
Attend various event committee meetings to be briefed on projects (this can be assigned to individual committee members)
Must have at least 1-2 years of design experience

Director of Diversity and Inclusion

Work with Ad 2 Executive Team to establish an overall strategy to serve and include diverse communities
Develop metrics for measuring the effectiveness of diversity initiatives
Create and maintain a committee
Maintain communication with Directors of Events, Member Retention/Acquisition, Marketing/Communications, and Design to ensure that the overall strategy is being implemented throughout Ad 2 events, programs, and communications
Answer emails and questions in a timely manner
Develop relationships with local affinity groups and organizations
Attend monthly Ad 2 board meeting (second Tuesday of each month)
Maintain monthly (minimum) committee contact
Attend at all Ad 2 events (board members get in free!)

Director of Membership

Create and execute loyalty strategies, touchpoints, surprise and delight interactions, etc to drive meaningful interactions with the target audience
Develop, implement, and manage initiatives designed to nurture member relationships
Track new membership acquisitions and provide monthly reports on progress towards continuous growth goals
Identify and address the key needs and interests of our members
Consistently identify opportunities to provide additional educational value through articles, podcasts, books, videos, etc.
Work with all event Directors to customize retention and added value efforts during Ad 2 events and programs
Work with the Director of Diversity and Inclusion to ensure that all efforts align with the organization’s D&I strategy and goals
Answer emails and questions in a timely manner
Create and maintain a committee
Passionate about consumer engagement, creative problem solving and strategic thinking
Attend monthly Ad 2 board meeting (second Tuesday of each month)
Maintain monthly (minimum) committee contact
Maintain monthly (minimum) contact with Director of New Member Acquisition
Attend at all Ad 2 events (board members get in free!)
SalesForce experience is preferred, but not required

Director of Partnership

Work with the Director of Ad 2 Finances to determine sponsorship needs for the year’s events
Work with Event Directors and the Ad 2 executive team to determine partnerships that would be beneficial to Ad 2’s mission and goals
Build a committee to support outreach and contact efforts
Meet with agencies, business and brands to build connections and involvement with Ad 2
Manage lists of partners and regularly reaching out to companies to make sure we are top of mind
Ensure that sponsor benefits are being delivered and invoices are being paid (with help from the Director of Ad 2 Finances)
Considers themself a salesperson, unafraid to make cold calls and expand their network with local companies
Attend monthly Ad 2 board meeting (second Tuesday of each month)
Coordinate and attend a monthly team meeting with committee members
Attend all Ad 2 events (board members get in free!)
Sales experience is preferred

Director of Events

Ideate, plan and execute three total events during the year
Determine events calendar for the year with the help of the Ad 2 Executive Team
Build and coordinate a team of committee members
Lead the event planning process and delegate responsibilities to the team
Write a creative brief and communications brief for each event
Coordinate event venues
Manage a lean budget for each event and working to find sponsors to cover event expenses
Build and maintain partnerships with local businesses and agencies with the help of the Director of Partnerships
Attend monthly Ad 2 board meeting (second Tuesday of each month)
Coordinate and attend a monthly Events Team meeting with committee members
Attend all Ad 2 events (board members get in free!)

Director of Marketing Communications

Develop and manage marketing strategy
Create communication briefs and content timelines for each event in collaboration with our Creative Director and Event Directors
Brainstorm visual and copy ideas with board and committee members
Direct and assign tasks to committee members
Manage Ad 2 social media channels (Facebook, Instagram, Twitter, and LinkedIn) to promote events and evergreen content
Writing clear and concise copy
Collaborate with the AdFed Marketing Communication chairs to maintain a clear and consistent brand voice through all communication channels
Attend monthly Ad 2 board meeting (second Tuesday of the month)
Coordinate and attend at regular committee meetings
Attend various event committee meetings to be briefed on projects (this can be assigned to individual committee members)
Attend all AdFed and Ad 2 events (board members get in free!)

Director of Women’s Leadership Panel

Plan and coordinate Women’s Leadership Panel, one of Ad Fed’s / Ad 2’s signature events, with a Co-Director
Manage a budget with the goal of maximum member benefit and minimum ticket price
Create and maintain a planning committee of volunteers for the event
With help from the Director of Partnerships, seek out sponsors to cover cost of event and other expenses
Seek out high-profile speakers and moderator based on community input
Answer emails and questions in a timely manner
Work with the Marketing and Communication team to create promotional marketing material to be used prior, during and following the event
Develop relationships with agencies, community businesses and local restaurants and venues
Work with the Director of Creative to concept an event look and feel that’s in line with Ad 2’s brand
Attend monthly Ad 2 board meeting (second Tuesday of each month)
Coordinate and attend a monthly Women’s Leadership Panel meeting with committee members
Attend all Ad 2 events (board members get in free!)

BE ON THE BOARD

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