Are you involved in the advertising community? Do you work for an agency or larger company that communicates in some way? Do you make cool shit? Do you like seeing other people make cool shit? If you answered yes to any or all of these questions, keep reading because we’ve got an opportunity you won’t want to miss.
SUBMIT AN APPLICATION
AdFed has open positions for their 2022-2023 Board – and we don’t want to toot our own horn (except we are advertisers, so that was a lie and of course we do), but we are pretty awesome and are sure you will want to be friends.
The AdFed Board is a group of hardworking, well-connected professionals that volunteer their time and talents to plan and execute ways to highlight and educate our advertising community. AdFed offers networking opportunities, seminars, presentations and industry focused events to celebrate the Twin Cities’ market strength and global impact. Being on the board means you get cool friends, industry connections, access to the latest and greatest talents, and free stuff (that’s right FREE STUFF).
Open positions and requirements below:
BOARD MEMBERS:
- Must attend 1.5-hour monthly board meetings, held after work hours (typically the third Tuesday of the month from 5:30-7:00pm), in a mix of in-person, virtual and hybrid environments
- Must attend monthly 1-hour small group/committee meetings as needed
- Must commit to a minimum of 10 volunteer hours related to The Show (call for entries, invitations, judging weekend, day-of setup and/or teardown, award distribution, etc.)
- Time commitment varies by role; typically with independent work time and required meetings, most board positions average between 10 and 20 hours per month (signature event chair positions will require more)
- Must use Slack to communicate with fellow board members
- Expected to attend all AdFed events and as many Ad 2 events as possible
- Board members can attend all events for free!
COMMITTEE MEMBERS:
- Support board initiatives – typically a specific event or team – by committee
- Time commitment varies, ranging from 5 to 10 hours per month (The Show Committee is exception, whereby involvement is greater)
- Committee members can attend the event that they are supporting for free!
VOLUNTEERS:
- Support an AdFed event team by volunteering during, for setup, or for takedown
- Support an AdFed team – most typically the Mar/Comm group – by completing task-oriented assignments
- Time commitment varies by event or team, ranging from a one-time event of 3-8 hours, or as-needed assignments around 2-4 hours per request
OPEN POSITIONS ON THE ADFED BOARD:
Diversity, Equity, & Inclusion Chair
As mass communication industries aim to more authentically engage with consumers of all races, ethnicities, genders, sexualities, abilities, socioeconomic backgrounds, and religions, there has been an increased focus on amplifying the voices of marginalized groups. We are looking for a board director who will ensure that AdFed is adequately serving diverse populations and is maintaining relevance to broader audiences. A person that would do well in this role is someone who is passionate about D,E & I efforts, enjoys concepting and implementing strategies, and can think creatively about audience engagement in conjunction with the leadership team.
What you would be doing:
- Working with the leadership team to establish an overall strategy to serve and include diverse communities
- Developing metrics for measuring the effectiveness of diversity initiatives
- Creating and maintaining a committee
- Maintaining communication with Directors of Events, Director of Membership, Marketing/Communications, and Design to ensure that the overall strategy is being implemented throughout AdFed events, programs, and communications.
- Answer emails and questions in a timely manner
- Develop relationships with local affinity groups and organizations
Mar/Comm Tri-Chair: Technology
- Own and evolve the AdFed web platform in collaboration with the Marcomm team and the EC
- Leverage your knowledge of web best practices to ensure accessibility standards are met
- Work closely with Creative Director, Social Chair and content creators to ensure all visual and written communications represents the AdFed brand
- Identify brand-appropriate ways in which AdFed can offer member partners added benefits via our web platform
- Collaborate with the Programs team to promote events
Mar/Comm Tri-Chair: Email Marketing
- Own and evolve the AdFed email communications in collaboration with the Marcomm team and the EC
- Write and/or edit short-form copy which drives click-throughs
- Work closely with Creative Director, Social Chair and content creators to ensure all visual and written communications represents the AdFed brand
- Identify brand-appropriate ways in which AdFed can offer member partners added benefits via our email list
- Collaborate with the Programs team to promote events
Mar/Comm Tri-Chair: Social Brand Communications
- Manage all AdFed social channels for publishing, monitoring and community management (Facebook, Instagram, Twitter, LinkedIn)
- Work closely with Creative Director to manage all social brand communications
- Work closely with Event Chairs, The Show chairs and other AdFed community stakeholders to ensure proper marketing and communication for organization updates
- Have general social media design knowledge and creative ability
- Demonstrate strong copywriting skills as they relate to social media
- Attend in-person and virtual AdFed events to capture live social content
- Work in partnership with Ad 2 to ensure partnership and collaboration
Mar/Comm Tri-Chair: Designer / Creative Director
- Work alongside Brand, Public Relations, and Social chairs to bring AdFed visuals to life
- Design and create impactful visuals to support programming, sponsorship, and membership chairs
- Maintain and evolve AdFed and Ad 2’s brand standards with based on existing assets from brand refresh in 2019
- Establish and maintain effective working relationships with marketing and communications chairs to continue to establish internal processes
- Develop visuals for social media, email, website, and print materials as needed
- Attend event kick-offs with other Mar/Comm team members
Programs (Events) Co-Chair
- Plan and execute monthly programs plus 2-3 signature AdFed programs per year
- Work in partnership with Ad 2 to ensure partnership and collaboration
- Develop and submit event/communication brief for each event, including Mar/Comm needs, reasonable project timeline, and budget
- Develop reasonable budgets for each program, manage costs and revenues to meet or exceed budget; complete necessary forms working with Treasurer; present P&L results to the executive team following each event or series
- Think strategically and creatively to bring fresh ideas to signature events to support interest, attendance, and event sponsorship
- Be the main contact for AdFed with respect to all program speakers, moderators, and sponsors
- Identify and obtain sponsors for all programs
- Plan and execute day of events including catering, A/V, photography/videography, and other miscellaneous duties
- Leverage or partner (when possible) with other trade associations for enhanced member/event benefits
- Event Planning and Project Management experience is a plus
The Show Tri-Chair
- Work diligently on the planning for and execution of all aspects of The Show along with the other Tri-Chairs, the executive team, The Show steering committee, the Agency of Record, and all other ancillary committees and contacts
- Responsible for managing call-for-entries, judging weekend, invite delivery, award delivery and all other details related to the event
- Assist in developing and managing a reasonable budget for The Show
- Manage costs and revenues to meet or exceed budget; complete forms working with the Treasurer
- Coordinate volunteers for day of set up and night of take down
- Attend all meetings with Agency of Record and lead the relationship with and direction to the Agency of Record
- Seek, develop, and foster good sponsorship and partnership relationships
- Work occurs primarily from September through March with the heaviest period occurring during Q1 (January through March) leading up to the event and working to recap and close out all follow up after the event
- Event Planning and Project Management experience is a plus
The Minnies Co-Chair
- Work occurs primarily from October through April with the heaviest period occurring late-January through mid-April.
- Lead the planning for and execution of all aspects of The Minnies – such as date selection, venue, catering, A/V, judges, etc – along with the Co-Chair and The Minnies steering committee
- Work with the steering committee and other contacts and resources as the lead and main contact for AdFed with The Minnies
- Assist in managing the Call-for-Entries, entry judging, invitations delivery, award delivery
- Work diligently with the Executive Committee to implement all plans and execute
- Assist in developing a reasonable budget for The Minnies
- Manage costs and revenues to meet or exceed budget. Complete forms working with the Treasurer
- Coordinate volunteers for event night set up and take down
- Attend all meetings with Co-chair and committees
- Seek, develop, and foster good sponsorship relationships
- Current or recent experience at an agency or corporation specifically in media is preferred
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OPEN POSITIONS ON THE AD 2 BOARD:
Ad 2 is an affiliate of AdFed for those under 32. Whether you’re establishing your ad career, expanding your skills, scoping out industry connection or a mix of all three, Ad 2 has the events, education and contacts to get you where you want to go. All positions on the Ad 2 Board must be held by a person under the age of 32.
Director of Membership
As an organization that aims to help launch successful careers in all advertising industry segments, our success depends on the cultivation and maintenance of a healthy membership base. We are looking for a director who will nurture and develop member relationships and foster direct value to our base. A person that would do well in this role is someone who is passionate about consumer engagement, is great at establishing and maintaining relationships, is a creative problem solver, and strategic thinker.
What you would be doing:
- Creating and executing loyalty strategies, touchpoints, surprise and delight interactions, etc to drive meaningful interactions with the target audience.
- Examples: Sending out surveys following events to gauge feedback + opportunities, following up with any interested member with membership packages in partnership with AdFed team, working directly with the AdFed Executive Directors to understand membership roster so when at events membership status can be clearly communicated.
- Developing, implementing, and managing initiatives designed to nurture member relationships.
- Tracking new membership acquisitions and providing monthly reports on progress towards continuous growth goals.
- Identifying and addressing the key needs and interests of our members.
- Consistently identifying opportunities to provide additional educational value through articles, podcasts, books, videos, etc.
- Working with all event Directors to customize retention and added value efforts during Ad 2 events and programs
- Working with the Director of Diversity, Equity & Inclusion to ensure that all efforts align with the organization’s D, E & I strategy and goals
- Answering emails and questions in a timely manner
- Creating and maintaining a committee as needed
Additional requirements for this position include:
- Attendance at a monthly Ad 2 board meeting (second Tuesday of each month)
- Coordinating and attending a monthly team meeting with committee members
- Attendance at all Ad 2 events (board members get in free!)
Co-Director of Diversity, Equity, & Inclusion
As mass communication industries aim to more authentically engage with consumers of all races, ethnicities, genders, sexualities, abilities, socioeconomic backgrounds, and religions, there has been an increased focus on amplifying the voices of marginalized groups. We are looking for a co-director who will ensure that Ad 2 is adequately serving diverse populations and is maintaining relevance to broader audiences. A person that would do well in this role is someone who is passionate about D,E & I efforts, enjoys concepting and implementing strategies, and can think creatively about audience engagement in conjunction with a Co-Director.
What you would be doing:
- Working with Ad 2 Executive Team to establish an overall strategy to serve and include diverse communities
- Developing metrics for measuring the effectiveness of diversity initiatives
- Creating and maintaining a committee
- Maintaining communication with Directors of Events, Director of Membership, Marketing/Communications, and Design to ensure that the overall strategy is being implemented throughout Ad 2 events, programs, and communications.
- Answer emails and questions in a timely manner
- Develop relationships with local affinity groups and organizations
Additional requirements for this position include:
- Attendance at a monthly Ad 2 board meeting (second Tuesday of each month)
- Monthly (minimum) committee contact
- Attendance at all Ad 2 events (board members get in free!)
Co-Director of Marketing Communications
Ad 2 is looking for an ambitious Co-Director of Marketing Communications to manage our comms to the Twin Cities ad community about our events, broader education efforts, and networking opportunities. We are looking for someone to work alongside and collaborate with another MarComm Co-Director to promote Ad 2 across numerous channels (social media, website, email marketing, linktree and more). For this position, candidates should have an interest in leading teams, developing and managing our marketing strategy, and working with other Directors on the Ad 2 board to develop fresh initiatives.
What you would be doing:
- Create communication briefs and content timelines for each event in collaboration with our Creative Director and Event Directors.
- Brainstorm visual and copy ideas with board and committee members.
- Direct and assign tasks to committee members.
- Manage Ad 2 social media channels (Facebook, Instagram, Twitter, and LinkedIn) to promote events and evergreen content.
- Writing clear and concise copy.
- Create & manage tickets for marketing efforts that stem from AdFed website + socials.
- Collaborate with the AdFed Marketing Communication chairs to maintain a clear and consistent brand voice through all communication channels.
Additional requirements for this position include:
- Attendance at a monthly Ad 2 board meeting (second Tuesday of the month)
- Coordination and attendance at regular committee meetings
- Attendance at various event committee meetings to be briefed on projects (this can be assigned to individual committee members)
- Attendance at all AdFed and Ad 2 events (board members get in free!)
- Social media, email marketing & Eventbrite experience is a plus!
Co-Director of Women’s Leadership Panel
The Women’s Leadership Panel is one of Ad 2’s signature events that draws in hundreds of people who are eager to learn and be inspired by women empowerment. We are looking for two directors that will help plan, coordinate and continue to grow this event, which takes place each Fall. People that would succeed in this role are those that enjoy coordinating teams, thinking through the big and small details and working with agency partners to create an event that empowers women and allies. We are looking for someone that can take knowledge learned from past events, bring a fresh perspective and fearlessly work to evolve the program.
What you would be doing:
- Planning and coordinating Women’s Leadership Panel, one of Ad Fed’s / Ad 2’s signature events, with a Co-Director
- Managing a budget with the goal of maximum member benefit and minimum ticket price
- Creating and maintaining a planning committee of volunteers for the event
- With help from the Director of Partnerships, seek out sponsors to cover cost of event and other expenses
- Seeking out high-profile speakers and moderator based on community input
- Answer emails and questions in a timely manner
- Work with the Marketing and Communication team to create promotional marketing material to be used prior, during and following the event
- Develop relationships with agencies, community businesses and local restaurants and venues
- Work with the Director of Creative to concept an event look and feel that’s in line with Ad 2’s brand
Additional requirements for this position include:
- Attendance at a monthly Ad 2 board meeting (second Tuesday of each month)
- Coordinating and attending a monthly Women’s Leadership Panel meeting with committee members
- Attendance at all Ad 2 events (board members get in free!)
Co-Director of Student Advertising Summit
Student Advertising Summit is one of Ad 2’s signature events, bringing together students & young professionals with a unique two-day summit focused on learning, growth, & connection. The event has drawn over 200 attendees in the past few years and many agency sponsors that end up becoming great connections for SAS Directors & committee members. We are looking for one additional director that will help plan, coordinate and continue to grow this event, which takes place each February. Someone that would succeed in this role enjoys coordinating teams, thinking through the big and small details and working with agency partners to create an event that celebrates growth & networking. We are looking for someone that can take knowledge learned from past events, bring a fresh perspective and fearlessly work to evolve the program.
What you would be doing:
- Planning and coordinating Student Advertising Summit, one of Ad Fed’s / Ad 2’s signature events, with a Co-Director
- Managing a budget with the goal of maximum member benefit and minimum ticket price
- Creating and maintaining a planning committee of volunteers for the event
- Typical committee roles: Strategy Lead, Copywriting Lead, Social + PR Lead, Creative/Design Lead, Account Management Lead, Project Management Lead, etc.
- Answer emails and questions in a timely manner
- Work with Ad 2 Director of Partnerships + Finance to create and execute a sponsorship packet to obtain funding for the event
- Design and maintain an active website that event information, keynote speaker details, and sponsorships
- Develop relationships with agencies and nearby schools
Additional requirements for this position include:
- Attendance at a monthly Ad 2 board meeting (second Tuesday of each month)
- Coordinating and attending a weekly or bi-monthly Student Advertising Summit meeting
- Attendance at all Ad 2 events (board members get in free!)
Co-Director of 32 Under 32
32 Under 32 is one of Ad 2’s signature events, recognizing the best of young talent in the Twin Cities. The event has drawn over 400 attendees in the past few years, with the number of people nominated growing with each year. We are looking for two directors that will help plan, coordinate and continue to grow this event, which takes place each Spring. People that would succeed in this role are those that enjoy coordinating teams, thinking through the big and small details and working with agency partners to create an event that celebrates great talent. We are looking for someone that can take knowledge learned from past events, bring a fresh perspective and fearlessly work to evolve the program.
What you would be doing:
- Planning and coordinating 32 Under 32, one of Ad Fed’s / Ad 2’s signature events, with a Co-Director
- Managing a budget with the goal of maximum member benefit and minimum ticket price
- Creating and maintaining a planning committee of volunteers for the event
- With help from the Director of Partnerships, seek out sponsors to cover cost of event and other expenses
- Answer emails and questions in a timely manner
- Work with the Marketing and Communication team to create promotional marketing material to be used prior, during and following the event
- Research and coordinate a panel of judges
- Design and maintain an active website that houses nominations, sponsors and event information
- Develop relationships with agencies, community businesses and local restaurants and venues
- Work with the Director of Creative to concept an event look and feel that’s in line with Ad 2’s brand
Additional requirements for this position include:
- Attendance at a monthly Ad 2 board meeting (second Tuesday of each month)
- Coordinating and attending a monthly 32 Under 32 meeting with committee members
- Attendance at all Ad 2 events (board members get in free!)
Secretary
When it comes to planning the core large marquee events and 2-3 smaller events in one calendar year, organization + communication month to month is crucial for our board’s success. We are looking for one Secretary to partner with the President & Vice President to keep the board organized between our events calendar & written communication meeting to meeting. This person has a knack for recording details and is excited to work hand in hand with the President and Vice President to ensure communication is excellent month to month between board members and that board members have documentation they need to succeed.
What you would be doing:
- Assist President & Vice President in getting board members access to various Ad 2 tools as needed.
- Take attendance in meeting notes for monthly meetings.
- Prepare, save and distribute Ad 2 monthly board meeting minutes + important recap topics/next steps after meeting in a timely manner.
- Communicate event dates to AdFed secretary to be added to the combined Google calendar.
- Work with the President & Vice President to coordinate monthly meetings + updates on timing via Slack.