MINNIES | MEDIA INNOVATION AWARDS
The Minnies takes place at the Loring Social on Thursday, September 22 at 5:30pm. This event honors agencies, vendors and clients who put together the most innovative media campaigns of the year.
Agencies submitted their work for consideration and the judges selected their top finalists. The finalist for this year’s Minnies are:
- Bold Orange Company – Red Wing Shoes
- Carmichael Lynch – Pagoda Egg Rolls
- Colle McVoy – Fendt
- Lawrence & Schiller – South Dakota Tourism
- True Media – Explore Minnesota Tourism
This fun-filled evening will highlight the finalists. Attendees will enjoy a cocktail hour, heavy appetizers, desserts, networking and fabulous prizes courtesy of Tremor Video. The program will include a panel discussion by the finalists, followed by the Best in Show announcement.
MEET OUR 2022 JUDGES
Britt Fero – Principal/CEO at PB&
With a passion for growth, innovation, and human insight, Britt has built her career helping a wide range of recognized brands re-energize their businesses locally, nationally, and globally. Over her career, Britt has helped build and turn around brands including Kraft Heinz, United Airlines, the International Olympic Committee, the Islands of the Bahamas, American Girl, Aflac, Anheuser Busch, among others. Prior to founding PB&, Britt was the chief strategy & media officer at Publicis Seattle, where she drove the agency’s overall strategy and led the charge in unlocking clients’ business potential. Prior to Publicis, Britt was a partner at Cole & Weber United and spent the majority of her career at Fallon in both Minneapolis & New York, a place where she learned the importance and power of culture, curiosity, compassion, and creativity.
Lindsey Patterson – VP, Media & Publishing at R&R Partners
As Vice President of Media & Publishing for the LVCVA, Lindsey brings a wealth of media intelligence and insight to the department. Based in our Las Vegas office, she oversees the media strategy, planning, negotiating, buying and fulfillment of campaigns for the LVCVA, on both the consumer and the business trade sides, including domestic and international markets. She works across all departments in developing smart, strategic media plans and campaigns that deliver the results and added value that have helped make Las Vegas one of the world’s top travel and tourism destinations. Prior to joining R&R in 2008, Lindsey served as a strategist at OMD in Chicago, where she was responsible for media planning/buying on the Pepsi Co./Quaker Foods account.
Sam Bloom – CEO at Camelot Strategic Marketing & Media
Sam Bloom is the CEO of Dallas-based Camelot Strategic Marketing & Media, a fact-based, bottom-up, independent agency with 161 employees in cities across the U.S. – including Dallas, New York, Los Angeles and Baltimore. Camelot partners with a select group of the world’s biggest brands – from TurboTax to Whole Foods to Michaels – to provide media-agnostic, transparent, insight-driven media and marketing strategy and execution. In Sam’s 18+ years at Camelot he has helped transition the agency from a traditional media shop into one of the leaders in integrated marketing and advanced analytics. Prior to Camelot, Sam was an executive at Blockbuster Video as well as several start-ups, including Broadcast.com. Sam earned a B.A. from The University of Virginia and an M.B.A. from The University of Texas.
Jordan Tatman – Senior Manager, Media at DoorDash
A driven and detailed marketing professional with 10+ years of experience in brand and growth marketing, Jordan currently leads media strategy for DoorDash. Her team supports customer and dasher operations both in the US and internationally. Prior to joining DoorDash, she led brand media for Hotels.com and has a robust agency background working with many clients including Sub-Zero and Wolf, MD Anderson Cancer Center. Jordan completed her Bachelor of Journalism at the University of Missouri and her MBA at the University of Illinois.
Garrett Kelly – Media VP of Strategy at Spark Foundry
Garrett has been lucky to have a breadth of experience planning and executing across multiple categories and clients. Over his 10+ years of experience, he has executed across all channels of media from OOH to experiential digital. He’s had the pleasure of working on Nickelodeon, Panera, Abbvie, SunTrust Banks, Macy’s and many more. No matter the project, he tries to bring creativity and insights into every part of the work. His media journey began at the University of Kansas studying both theater and journalism and it’s been so far so good.