Picture this: You find an influencer whose vibe perfectly aligns with your client’s product or service. Exciting, right? But before you start brainstorming catchy hashtags or dreaming up Insta-worthy content, it’s a good idea to delve into the legal intricacies surrounding influencer collaborations with a focus on compliance and clarity.
Spring is a season of excitement in the Minneapolis advertising industry – and a season where we see an uptick in sustainability advertising. While sustainability is a great space to play in, it needs to come with a solid awareness of legal compliance and FTC standards. Our friends at Fredrikson are here to walk you through what to look for, and how to do right by our industry and your clients as you highlight their excellence in sustainability.
Generative AI is an exciting new frontier for the advertising industry – full of possibility, but also full of risk. As technology develops more quickly than the laws and regulations surrounding it, it can be difficult to know how to proceed. Keep reading for recommendations from Steve Helland, chair of Fredrikson’s Technology & Data Group.