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Social Media Director

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The Social Media Director strives to ensure that brands and people are happy to see each other online.

They are the agency thought leader when it comes to all things social, working seamlessly with clients, account teams, creatives, media planners, and PR experts to lead the development and execution of results-driven social media programs. They drive social media strategic thinking that reflects the constant change in people’s behavior and are at the forefront of new technologies, platforms and #trends to keep our clients’ businesses moving forward.

Lead the creation of response-generating social media campaigns that are creative, targeted, measurable and produce quantifiable results.
Sell best-in-class social experiences, content, creative and analytics to clients.
Collaborate with team members to develop social media content calendars for clients, incorporating novel and interesting social programs to authentically distribute key messages throughout the year.
Activate our storytellers and creative team members to ensure content development is aligned with brand and social strategy and tactics.
Collaborate with and inspire a group of talented paid social experts, ensuring paid social programs are integrated with overall brand and social strategy.
Coordinate social activities across multiple channels including how on- and off-line experiences work together.
Assess current and past social content and recommend effective modifications or new solutions.
Develop KPIs that effectively track and measure effectiveness of social activities.
Analyze clients’ social activities across all major social networks and actively mine social conversations for relevant insights and opportunities to engage.
Lead the constant evolution of the agency’s social offerings.
Educate and mentor agency colleagues on social best practices, new technologies and trends.
Represent the agency at social industry events and foster and maintain relationships within the social media community at large.

8+ years of agency or client experience in a social-focused role.
Extensive knowledge of social media platforms, emerging applications and technologies.

A deep understanding of the entire communications ecosystem, including social media rules/regulations/governance and the value of paid, earned and owned media.
Demonstrated success in facilitating client conversations about “what is social” and why it matters.
A small ego and positive attitude for guiding, lending an ear, and serving as a leader to those eager to gain your wisdom of experience.
 An unwavering commitment to cross-department collaboration.

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