Performance Marketing Manager

About broadhead.:
At broadhead, we believe bold ideas create meaningful impact. We work with clients who are transforming the way we live and work, and we pride ourselves on being a smart, collaborative team that gets things done and makes a difference.

Position Summary:
broadhead is looking for a strategic, data-driven digital marketer to join our team. As a Performance Marketing Manager, you’ll lead the implementation and optimization of paid search, e-commerce, SEO, and analytics initiatives for our clients—analyzing performance across the full digital ecosystem to drive measurable business results. You’re driven by curiosity and a determination to find answers—whether that means diving into the data, mastering a new platform, or tackling a new challenge head-on. Your ambition makes you a go-to resource for teammates seeking advice in paid search and digital media. And no matter the task, you bring a “can-do” attitude that inspires those around you.

Essential Functions:

Day-to-day work life will include but is not limited to the following:

• Act as the internal paid search expert for your client portfolio—planning, managing, and optimizing campaigns for performance and ROI.
• Manage e-commerce campaign setup across Merchant Center and Google Ads, optimizing product feeds, shopping ads, and conversion tracking for maximum sales impact.
• Lead SEO and web analytics strategies—identifying optimization opportunities, analyzing performance across platforms like Google Analytics, and Adobe Analytics and presenting insights and recommendations in client meetings.
• Collaborate with the social team to refine paid social targeting, audience segmentation, and budget allocation to complement broader paid media efforts.
• Develop and manage display, YouTube, and Performance Max campaigns, utilizing data-driven audience and bidding strategies.
• Define and track KPIs to measure the impact of paid, organic, and e-commerce efforts, ensuring clear linkage to business outcomes.
• Partner across strategy, media, digital, PR, and account teams to ensure integration with client goals.
• Embrace and utilize Butter, our AI tool, to increase efficiency and effectiveness in day-to-day work.
• Stay current on industry best practices and platform updates to keep strategies innovative and effective.
• Perform other duties as assigned to meet the evolving needs of the agency.

Experience:

• 2–4+ years of agency or client-side experience in paid search, with additional experience in e-commerce, SEO, or paid social as a plus.
• Strong foundation in Google Ads (campaign setup, bid strategies, audience targeting, conversion tracking).
• Proficiency in Google Analytics, Adobe Analytics, Tableau, or other performance analytics tools.
• Familiarity with Google Merchant Center, product feed management, and e-commerce platforms such as Shopify.
• Demonstrated ability to analyze data, uncover insights, and translate findings into actionable marketing strategies.

Additional Skills:

Every job has a level of abilities and expectations. Here are a few of ours:

• A solid understanding of the entire communications ecosystem, including the value of paid, earned and owned media.
• Straight As in paid search and digital analytics.
• Comfortable working with and learning AI tools to assist you in a variety of functions.
• Believe in the role of analytics to help us continuously improve work for our clients.
• Aptitude for financial analysis, detail and quality orientation.
• The talent to smile while sweating under a tight deadline or two.

Why broadhead.:
At broadhead, you’ll find a place where bold thinking is celebrated, hard work is rewarded, and people come first. We offer a dynamic, inclusive culture where your voice is heard, your talents are valued, and your growth is a priority.

Compensation Details:
The salary range for this position is $52,000 – $65,000. Our employees are eligible for a full package of traditional benefits including medical, dental, vision, life, and disability insurance. We are a hybrid work company (3 days/week in-office, 2 days/week remote is a typical week at broadhead) with Paid Time Off, paid holidays, and 401(k) matching. In addition, we provide paid parental leave, performance-based bonuses, employee stipends, and gym access. Employees can receive employer contributions to HSAs, FSAs, and Student Loan Debt Repayment benefits.