Human Intelligence for the Win

Artificial Intelligence tried its best, but it couldn’t beat the incredible display of Human Intelligence at The Show this year. Congratulations to our winners – and to everyone who submitted their work!

Find the complete list of winning work in The Book.

Best of Show

Rise and Shine and Partners

Supercuts Real Dumb Coupon Online

Best of Student

Trinity Vang, Lydia Nelson, Margaret Poulos, Bailey Polsin

Trader Joe’s Mood Bags

Best of Digital Innovation

MAKE

House on the Outlands

Best of Campaign

Colle McVoy

Deserve Work for Perdue

Best of Copywriting

BBDO MW

Boveda “IT”

Best of Public Service

Colle McVoy, 10 Thousand Design & Exponent

Selfie Control for Jackson Hole Travel & Tourism Board

Best of Design

Carmichael Lynch

Houston Texans 2025 Brand Identity

Best of Self-Promotion

Best Buy Studios

Tech x Imagination

Best of Experiential

Betty

Minnesota Lottery Lake Shark

Best of Video

SixSpeed

Polaris Tough Doesn’t Quit Campaign

Best of Social

Colle McVoy, 10 Thousand Design & Exponent

See It. Frank’s It.

Judge’s Choice

BBDO MW – Gingerbill Breadboard

Solve – Adventure Made Delicious

BBDO MW – Planters “Duolicious”

Duke Cannon Supply Co. – Buck Moon Rising

Carmichael Lynch – Korbel Clink Clink Campaign

Mosaic ADDY

Shinebox

Free Bikes 4 Kidz Impact Video