There are a multitude of metrics an agency can track to gauge the health of its finances. This article will focus on three that impact profitability.

In this guest article, Kevin Besikof, Partner at EisnerAmper and former AdFed board member, explores practical ways agencies can improve profitability in today’s challenging business environment without simply passing higher costs on to clients.

Are you involved in the advertising community? Do you work for an agency or larger company that communicates in some way? Do you do cool work? Do you like seeing other people do cool work? If you answered yes to any or all of these questions, keep reading!