Minnesota creatives took the regional American Advertising Awards by storm! More than 30 entries scored big this year—many of which are now headed to the national stage to compete with the best in the business.
Need a refresher on how all this works? We’ve got you.
The Show, hosted in Minneapolis each winter, is the local tier of the American Advertising Awards. Gold-winning work from The Show is forwarded onto the regional tier of the competition, which is run by AAF District 8. Silver-winning agencies can also opt in to have their submissions forwarded on to regionals. Each tier of the competition is scored by a different panel of judges.
Entries that win a Gold ADDY at regionals are automatically forwarded to the national level of the American Advertising Awards. Silver ADDY recipients have the option to forward their entries as well. National judging is managed by AAF and takes place mid-April, with awards handed out in June at the American Advertising Awards Gala. This year’s event will take place on Friday, June 6 in Pittsburgh.
Student Division
Silver
Carly Kauffman – Monkey Around with Sun Bum
Student Judge’s Choice
Clara Nicolai – Experience the Purple
Professional Division
Gold
BBDO MW – Mobil 1 “Hagerty Print”
Carmichael Lynch – Houston Texans 2025 Brand Identity (4 entries)
Colle McVoy – Deserve Work
Haberman – MDH: Room to Breathe
MAKE – Second Catch (2 entries)
MAKE – Alone in the Darkness
MAKE – House on the Outlands
MONO – The Super-Est Market
Shinebox – Free Bikes 4 Kidz Impact Video
SixSpeed – Polaris Tough Doesn’t Quit Campaign (2 entries)
Silver
Padilla – Jack Link’s National Jerky Day 2024
Rise and Shine and Partners – L&B Better in Every Sense
Colle McVoy, 10 Thousand Design & Exponent – See It. frank’s It.
SixSpeed – Polaris Operator Academy (2 entries)
Betty – CLR “Been There, Outdone That”
MONO – Perfect Fit
Rise and Shine and Partners – Supercuts Real Dumb Coupon (3 entries)
SixSpeed – Tac-O TV
SixSpeed – Polaris Tough Doesn’t Quit Campaign (2 entries)
Carmichael Lynch – MY25 Forester “Trust” :30
BBDO MW – Hormel “Double Dippable Chips”
BBDO MW – Planters “Duolicious”
Carmichael Lynch – Houston Texans 2025 Brand Identity
Betty – Betty Holiday Cards
BBDO MW – More Than a Box
Professional Best of Show
Carmichael Lynch – Houston Texans 2025 Brand Identity
Professional Judge’s Choice
Colle McVoy – Deserve Work
Colle McVoy – See It. Frank’s It.
Head over to The Book to find more information and check out the creative for each winning piece.