This Valentine’s Day, Invest in Yourself

Life certainly has its priorities these days. Between classes, work, and other obligations, where is the time to focus on the goals that will take you to your desired career? What if you could take the necessary steps to manifest your dream future, in a relaxed, fun setting? Here at SAS, you can!

The Student Ad Summit (SAS) is a 2-day event for students and young professionals involved in advertising, public relations, marketing, and communications fields. This event is a chance for you to get a closer look into the industry with less pressure, and bolster confidence in your abilities.

Be your own Valentine this year. Give yourself the gift of building a network, and getting helpful feedback from advertising pros, because there is no greater act of self-care. What better crush than your career?

Two days complete with resume & portfolio reviews, networking opportunities and valuable information sessions await! Get your tickets here! XOXO!

Event Schedule:

Kick-off Event Schedule:

When: Thursday, February 13th, 2025, 5:30 pm -8:30 pm

Where: broadhead, take elevator to 6th floor.

411 N Washington Ave Suite 500, Minneapolis, MN 55401

Time: Program Agenda: Location:
5:30 PM – 6:00 PM Check-In Broadhead
6:00 PM – 6:10 PM Opening Remarks Broadhead
6:15 PM – 7:45 PM Resume & Portfolio Reviews, Networking, and Free Headshots Broadhead
7:00 PM – 7:45 PM  Young Panel Discussion  Broadhead
7:50 PM – 08:00 PM Closing Remarks  Broadhead

 

Student Ad Summit Main Day Event

When: Friday, February 14th, 2025, 8:30 am -2:00 pm

Location: McNamara Alumni Center

Address: 200 SE Oak St, Minneapolis, MN 55455

Schedule: Main Event Schedule:

Time: Program Agenda: Location:
8:30 AM – 9:00 AM Attendee Check-In & Networking Time   Memorial Hall
9:00 AM – 9:15 AM  Welcome Address Memorial Hall
9:15 AM – 9:45 AM   Keynote  Memorial Hall
9:45 AM- 10:15 AM  Networking & Hospitality Break Memorial Hall
10:15 AM – 11:00 AM Breakout Session #1 Heritage Gallery, Johnson Room
11:00 AM – 11:15 AM  Networking & Hospitality Break Memorial Hall
11:15 AM – 12:00 PM  Breakout Session #2 Heritage Gallery, Johnson Room
12:00 PM- 1:00 PM  Lunch Break  Memorial Hall
1:00 PM – 1:45 PM  Breakout Session #3  Heritage Gallery, Johnson Room
1:45 PM – 2:00 PM Closing Remarks  Memorial Hall
2:00 PM – 2:30 PM  Travel Time To Agency Tours  Public Transportation
2:30 PM – 3:30 PM Agency Tours  *TBD

 

Keynote Speaker

Kevin Reilly

Kevin Reilly
President of SixSpeed, has 20+ years of experience leading branding, strategy, marketing, and sales teams across a variety of industries from consumer packaged goods to recreational vehicles. Kevin most recently held the positions of VP of Marketing for Polaris On-Road and has led the marketing teams for Blue Moon, Peroni, Leinenkugels, Indian Motorcycle, Victory Motorcycles, and Slingshot.

Breakout Sessions

Session #1

Heritage Gallery | True Media
Getting Creative in Media Campaigns

Matt Bick
Account Supervisor

Michelle Zoccoli
EVP Operations

Creativity ain’t just for designers and art directors! In effective advertising campaigns, it’s not just what it looks like, it’s also where it is and who sees it and how it resonates with them personally. In this dynamic presentation, we’ll explore how creativity and media come together to create impactful marketing moments. While designers and artists use tools like Photoshop and Final Cut to create visually stunning work, we take it a step further by using media to deliver powerful statements that resonate with audiences. Through clever use of media, we help clients leverage major societal and cultural trends to connect with their audience in meaningful ways. Join us as we dive into the creative process behind building campaigns that don’t just look cool—but also make an impact.


Johnson Great Room | Colle McVoy
Learning to Love the Process: a Journey Through the Great Wide Open
JT Marshall
Designer at 10 Thousand Design

Join us as we explore how you can learn to love the process. Whether that’s creativity in the workplace, finding inspiration, and embracing tech like AI, or strategies for standing out on social media. Attendees will learn about the agency process, from client to creative, and discover how setbacks like failed ideas can lead to unexpected places. The session concludes with a Q&A and information on internship opportunities at Colle McVoy.

 

Session #2

Heritage Gallery | Carlson School of Management
Fall in Love with Your Network – Leveraging Graduate School as a Networking Tool
Alex Baker
Associate Director of Recruitment

This session will cover how to create an organic professional network, how to stay connected to said network, how to identify worthwhile networking opportunities, and other benefits of attending graduate school.


Johnson Great Room | Hunt Adkins
Break Up with Creative Block: Strategic Ways to Spark Great Ideas

Sarah Kearin; Group Creative Director/Copywriter

Emma Dahlgren; Associate Creative Director/Designer

Getting ghosted by inspiration? Grab a seat! In this session, we’ll explore simple strategies for creative problem-solving that’ll help you generate fresh, breakthrough ideas—perfect for crafting campaigns, polishing your portfolio, and everything in between.


Session #3

Heritage Gallery | Fallon
How Fallon Joined The PAW Patrol

Jon Moehnke, Associate Creative Director

Matt Hunziker,Copywriter

Last fall, Fallon was asked to create a campaign that would make the kids’ show PAW Patrol relevant for adults—in ruff-ly two months. Along the way, we dealt with megastar celebrity schedules, finicky brand guidelines, and one poorly-timed fire alarm. Learn how it all came together in this breakout session.


Johnson Great Room | Collective Measures
From Intern to Mentor: How to Break into the Industry and Stay There
Megan Rosenbrook
Senior Account Manager

Join Megan Rosenbrook, a senior account manager at Collective Measures, as she shares her journey from wide-eyed intern to full-time talent to now mentoring the next generation of interns. This session provides an insider’s perspective on building a career in advertising, offering lessons on securing an internship, succeeding as a young professional, and how networking may be the key to your future. Come ready to ask all your burning questions about breaking into—and thriving in—a career in the ad industry!

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