Mark Your Calendars for February 16 and 17, 2023
SAS (Student Ad Summit) is a must-attend 2-day event for aspiring advertisers, creatives, marketers, and PR professionals – like you! SAS will reveal the information YOU NEED to break into the industry, as well as help you unlock connections with professionals. In short, SAS is your key to success.
Top Secret Advertising Declassified
So you want to gain access to the all-enticing and ever-elusive advertising industry? Well, you're in luck. This year's SAS 2023 will unlock doors and reveal secrets that'll help you break in. You'll leave with exclusive insider-info, essential knowledge, and the confidence to take the next step in your career.
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WELCOME
Student Ad Summit Kick Off
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Main event schedule
- 6:00 PM - 6:10 PM Opening Remarks 6th Floor
- 6:15 PM - 7:45 PM Resume & Portfolio Reviews, Networking, and Free Headshots 5th/6th Floor
- 6:15 PM - 6:55 PM Workshop: What Kind of Agent Are You? 5th Floor
- 7:50 PM - 8:00 PM Closing Remarks 6th Floor
Workshop:
True Media
This workshop will explore the parts of an agency, how it functions, and where attendees’ strengths could potentially fit in. Attendees should hopefully feel inspired to further pursue a specific career path within advertising and have the tools to learn more about it in the future.
True Media was founded in 2005 with a simple mission: creating strategic, innovative and impactful ways to connect clients with their customers in the evolving media landscape. Starting as one office, True is now a network of six locations across North America, delivering best-in-class media and engagement programs, strategic partnerships and a combination of the power of big agency buying with start-up entrepreneurial flair. Each client program is tailored, custom and designed to immediately ignite business results where they matter most.
Student Ad Summit Main Day Event
WHEN: Friday, February 17, 2023, 9:00 a.m. - 3:30 p.m.
WHERE: McNamara Alumni Center @ University of Minnesota | 200 SE Oak St, Minneapolis, MN 55455
WHAT: Networking, keynote, breakout sessions, lunch, photo booth, and agency tours.
Get TicketsSAS 2023 SCHEDULE
- 8:30-9:00am Attendee Check-In & Networking Time Location: Memorial Hall
- 9:00-9:15am Welcome Address Location: Memorial Hall
- 9:15-10:00am Keynote Location: Memorial Hall
- 10:00-10:15am Networking & Hospitality Break Location: Memorial Hall
- 10:15-11:00am Breakout Session #1 Location: Johnson Great Room, Ski-U-Mah Room, & Heritage Room
- 11:00-11:15am Networking & Hospitality Break Location: Memorial Hall
- 11:15am-12:00pm Breakout Session #2 Location: Johnson Great Room, Ski-U-Mah Room, & Heritage Room
- 12:00-1:00pm Lunch & Networking Break Location: Memorial Hall
- 1:00-1:45pm Breakout Session #3 Location: Johnson Great Room, Ski-U-Mah Room, & Heritage Room
- 1:45-2:00pm Closing Remarks Location: Memorial Hall
- 2:00-2:30pm Travel Time to Agency Tours Location: Public Transportation
- 2:30-3:30pm Agency Tours Location: Colle McVoy, Haberman, Superhuman, & The Social Lights Offices
Speaker
Michelle has over 15 years of marketing and media experience on both the agency and client side. She started her career working on Ford and Radisson before expanding her role by helping Walt Disney World and Starwood Hotels & Resorts get their start in the digital space. Prior to Haworth, Michelle played a key role at PetSmart where she focused on developing omni and eCommerce capabilities as well as go-to market strategies. Over the last 5+ years, Michelle has led Haworth’s strategic digital initiatives for Target, Walmart and other retailers, stewarding digital-first integrated campaign strategy.
Breakout Sessions
Breakout Session [1]:
Paid search is a popular career path in advertising and marketing these days. From types of campaigns to Google Ads best practices, this session will divulge all the must-know paid search tips and tricks.
We are Collective Measures, an award-winning performance marketing agency. We are a collective of 100+ full-funnel media strategists and data engineers who make the complexities of modern marketing simple. With origins in search marketing, we uniquely — and innately — inspire and interpret consumer intent, and use that power to drive unmatched results. We are also 100% employee-owned and believe firmly in business karma: working together with nice, smart people creates a meaningful impact for all.
It can be hard to know where to start when it comes to learning how to be great at client relations and account service. Learn from the best and hear how they became great at this skill.
Tremor Video helps marketers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative.
Ever wondered how creative briefs are written from start to finish? Learn the ins-and-outs of brief writing as well as the inspiration behind them! KC Truth is an independent agency based in Minneapolis, Minnesota. We are relentlessly dedicated to pushing brands to find their truth and rebel against convention. We use the combined power of smart strategy, modern media and bold creative to help our clients accomplish the remarkable.
Breakout Session [2]:
In 2023, content is consumed at least two screens at a time, and more often than not, in an on-demand, ad-free/ad-blocked scenario. How do you get people to not only notice a brand, but to engage with a brand when they are actively opting-out of traditional advertising channels? You reward them for paying attention. Find out what this means during this breakout session. On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.” More than 40 years later, and this mantra is unwavering. We are a creatively led agency who pinned our public reputation on our commitment to smarts. Smart brands create something of value in the world: entertainment value, social value, and belief value. Smart brands are additive to peoples’ lives and to culture. They help build ideas in the world, and they leave something behind.
As social media sites continue to remain the most popular form of communication worldwide, knowing the landscape of it becomes more and more crucial for young marketing professionals. Get the inside scoop on best practices and frameworks for how to create and run a social media campaign. Curious Plot is a marketing, communications and consulting agency serving clients in the food, agriculture and companion animal care markets.
Brainstorming in a group can be hard and definitely isn’t for everyone. Learn from some experts on what they do to get into the headspace for creative ideation. About SixSpeed: To be what others can’t, you have to do what they won’t. SixSpeed is an independent creative marketing agency making the world’s most adventurous brands impossible to imitate.
Breakout Session [3]:
Pitching to prospective clients is crucial to the success of agencies. Learn what pitching is, starting with where it all begins - an RFP. broadhead is the largest independent full-service marketing/creative agency in Minnesota. Founded in 2001, the agency has grown into one of the nation’s leading thought leaders in powering brands transforming how we eat, move and live. With deep experience in the agriculture, food + beverage, transportation and wellness categories, we proudly represent a diverse array of clients. Driven by the belief that great talent and culture drives great results for clients, broadhead became an employee-owned agency in 2017, making each of its 150+ employees an owner in the success of the business.
The key doesn’t fit into the lock? There’s always another way to unlock it. Thinking outside the box doesn’t always happen easily, but learn from the best on how to break through the (b)lock when you’re staring at a blank page.
JT Mega Food Advertising is a rapidly growing agency that specializes in the food and beverage category, with a client roster that includes Fortune 500 companies as well as emerging brands. We apply our deep experience, market insights and strategic planning expertise to develop integrated programs and big ideas that ensure our clients consistently win in the marketplace.
In an era of unbalance for young professionals, we can find ourselves stuck in the thick of it. This session will reveal what a healthy work-life balance looks like and unlock ways to prevent burnout and advocate for yourself. True Media was founded in 2005 with a simple mission: creating strategic, innovative and impactful ways to connect clients with their customers in the evolving media landscape. Starting as one office, True is now a network of six locations across North America, delivering best-in-class media and engagement programs, strategic partnerships and a combination of the power of big agency buying with start-up entrepreneurial flair. Each client program is tailored, custom and designed to immediately ignite business results where they matter most.
