Ad Fed MNAd Fed MN

The Ad Fed Mentorship Program  is designed to allow members to individually interact with potential mentors by meeting them in an informal group setting called a Circle Group. These are held four times a year and offer introductions based on areas of interest. Following each Circle Group Event, Ad Fed facilitates the formal expression of interest between mentees and mentors. Once the pairs yes, it is easy! The mentee and mentor set their own schedule, their own topics and their own meeting forum/location. The rest is a fantastic experience for both the mentor and mentee to heighten the satisfaction they get from their respective careers. Participants can also choose to simply attend quarterly Circle Events where mentorship will happen via group discussions by area of interest.

The Cost:

FREE for members
$15 for nonmembers

The Categories of Interests/Topics:

• Creative
• Marketing
• Interactive
• Account Management
• Media/PR

Event Mentors

Mike Swartz, Senior Director of Interactive Planning & Strategy
Carlson Marketing/Door C
Guest Mentor: Account Management

Mike Swartz leads the growth and delivery of Carlson Marketing’s communication strategy and interactive technology capabilities in the U.S.  Before joining Carlson Marketing in 2007, Mike managed the research and strategic planning practice at RMG Connect. Mike holds a Bachelor of Science degree from the University of Wisconsin-Madison and a Masters of Business Administration from the University of Minnesota. 


Jill Gutterman, 3M Integrated Marketing Manager - Safety, Security and Protection Services
Guest Mentor: Marketing

Jill is responsible for driving integrated marketing throughout 3M’s Safety, Security and Protection Services Business.  Prior to this role she was the Interactive Marketing Manager in 3M Corporate Marketing and Strategy.  Jill joined 3M after six years with Target Corporation where she worked in several interactive marketing roles for Target.com. 

Adam Kmiec, Interactive Account Director, Colle McVoy
Guest Mentor: Interactive

As Colle+McVoy´s Interactive Account Director, Adam leads strategic interactive marketing planning and management for several brands including Nestle Purina, Red Wing, Minnesota State Lottery, and Erbert & Gerbert´s. Kmiec has worked with a variety of top tier brands including BMW, Kellogg’s, Healthy Choice, Adidas, United, Similac, and Nikon. Kmiec holds a Bachelor of Science degree in marketing from the University of Minnesota.

Andrew Lapham, Consumer Engagement Planner, Carmichael Lynch
Guest Mentor: Media Planning

As a Consumer Engagement Planner with Carmichael Lynch, Andrew researches, analyzes and develops media strategies for top brands such as Harley-Davidson, Jack Link's Beef Jerky and Cargill. Prior to joining Carmichael Lynch, Andrew served as a Corporate Sales intern with the St. Paul Saints and a Media Planning intern with MediaCom in New York.

Steve Lastavich, Associate Interactive Creative Director
Carlson Marketing/Door C
Guest Mentor: Creative

Steve specializes in visualization – helping organizations bring the true meaning of their brands out in their designs. Steve has been recognized for designing award-winning interactive media by Adobe, Communication Arts, HOW, Print, The Show and Yahoo. His client list includes: Ameriprise, Best Buy, Hasbro, IBM, Microsoft, National Football League, Target, and Wheaties.


Katie DeVries, Project Lead, Gift Cards and Best Buy for Business
Best Buy
Guest Mentor: Marketing

Katie is responsible for the project and agency management of the Best Buy Gift Card and Best Buy for Business businesses.  Prior to this role, she worked as an account manager with Peterson Milla Hooks on Target, supporting and managing the well recognized and long-time running Design for All and Hello Goodbuy Campaigns.  Katie has also worked at some of the local agencies in project and account management roles including Carmichael Lynch, Martin|Williams and Olson + Co.