Consumer Trends Through the Eyes of the Retail World
March 18
When:
3.18.2009, 11:15am to 1:00pm
Where:
The Metropolitan Ballroom
5418 Wayzata Blvd
Minneapolis, Minnesota 55416
Cost:
$30 members, $65 nonmembers, $25 students; add $10 after Mar. 16
Event Files
Event Sponsors
Livefront
See us at livefront.com
Although all companies and brands are subject to the same changing trends, reaction to these trends varies from industry to industry. Trend reports and trend watchers are useful tools as companies seek to engage the consumer and understand their motivation, especially during the financial crisis that is affecting so many businesses and individuals. Businesses are asking how the economy will affect their sales, their staff and their consumers.
How can we utilize our analytics and strategic direction to continue to build upon our current consumer base? Is now a good time to be innovative? How are our consumers being affected by the economy? What can we, as a company, develop for ourselves and our consumers to effectively move forward? These are the types of questions that will be discussed at Ad Fed’s March luncheon featuring guest speaker Ed Dobbles, vice president of research and analytics with SUPERVALU INC., and Brian Hooks, vice president of sales and marketing with Holiday StationStores.
Dobbles obsesses over the patterns found in the millions of customer transactions per year conducted at SUPERVALU stores like Jewel, Cub or Albertsons. His team consists of 50 world-class analytical minds in the United States and India covering cool analytical functions like pricing, customer analytics and market share. Prior to SUPERVALU, Dobbles worked for Best Buy, where he helped build their customer-centric research organization.
Hooks joined Holiday StationStores in 2006, taking on marketing direction and strategy, program development, brand development, market analysis, alliance and customer loyalty marketing, promotions and advertising media. Holiday StationStores is the leading convenience and petroleum retailer with more than 450 corporate and franchise locations in 12 northern states from Michigan to Alaska. It is also the sole distributor of Blue Planet gasoline. Hooks began his career in Minneapolis on the agency side, working for Carmichael Lynch, Campbell Mithun and Martin Williams on accounts including U.S. Bank, 3M, Toro, Harley Davidson, Polaris and Ford Motors. Hooks then worked with Peterson Milla Hooks, known as the lead strategic and creative agency for Target Stores.
Register online or call the Ad Fed office at (651) 917-6251.
The Schedule:
11:15-11:30am: Registration and Networking
11:30-11:50am: Lunch Buffet
11:50am-12:15pm: Announcements
12:15-1:00pm: Introduction and Luncheon Presentation
1:00-1:30pm: Adjournment and Networking
Discussion
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