1:1 Marketing Strategies: How They Help Transform Companies
May 22
When:
5.22.2009, 8:30am to 9:30am
Where:
Grand Hotel, Ballroom 1
615 2nd Ave S, 5th Floor
Minneapolis, Minnesota 55416
Cost:
$20 members, $25 nonmembers, $20 students
Event Files
- The Grand Hotel (Web Link)
In this crazy world of hype, it’s important to remember the fundamentals of marketing. Michael Baum, a 20-plus-year veteran with expertise in creating and managing loyalty and direct marketing programs, will discuss the basics of 1:1 Marketing during the Advertising Federation of Minnesota’s (Ad Fed) breakfast program, “1:1 Marketing Strategies: How They Help Transform Companies.” The event will take place Friday, May 22 at the Grand Hotel’s fifth floor ballroom in downtown Minneapolis.
Baum is managing principal at Brightstone, Inc., a customer relationship management consulting company in St. Louis Park, MN. Brightstone offers comprehensive services around three core disciplines: market assessment and financial performance, marketing solutions, and design and development.
Baum started his career in the loyalty marketing division of Carlson Marketing Group where he developed and managed the loyalty programs for Northwest Airlines and British Airways. His career includes building and managing a full service direct marketing agency for the McClatchy Company. Baum also created a direct marketing service offered through client financial institutions while working for Deluxe Financial Services. Most recently, Baum worked with clients including Best Buy, DSW, Eddie Bauer, Limited Brands and Toys “R” Us on the development and execution of loyalty strategies.
The Schedule:
8:00-8:30am: Registration and networking
8:30-9:30am: Breakfast (delicious and warm!), Baum's presentation, and question and answer session
9:30-10:00am: Networking
The Venue:
The Grand Hotel is located at 615 Second Ave. S. in downtown Minneapolis. Valet is $9 (discounted from $10) for Ad Fed guests, and nearby lot parking is about $10.
The Cost:
Ad Fed members: $20
Nonmembers: $25
Students: $20
Registration deadline is 5 p.m. on Wednesday, May 20. Cost will increase by $10 for all registrations after 5 p.m. on May 20.
Register online or call Ad Fed at (651) 917-6251.
Discussion
Upcoming Events
| Date | Event | Icons |
|---|---|---|
| 9.22.2010 | “Everything that can be digital, will be.” |  |
| 9.30.2010 | Kiss Me, I’m Ad Fed: Party At Kieran’s Irish Pub To Celebrate Ad Fed/Ad2 Memberships | |
| 11.12.2010 | The Dog & Pony Show | |
