Selling Creative Ideas to Clients: A Client’s Perspective

May 16

When:

5.16.2008, 8:00am to 9:30am

Where:

The Woman’s Club
410 Oak Grove St
Minneapolis, Minnesota 55403

Cost:

(see details)

Event Files

How do you get great creative approved? How do you sell in edgy creative? Come to find out from the guy that said yes.

Michael Keller from Dairy Queen will share his insights on how to get clients to approve your creative ideas. He will tell us what it took to get a conservative company like DQ to green-light a cutting-edge, national creative campaign like never before. You will leave the workshop with six keys to success to help you sell in creative more effectively.

The Schedule:

8:00am - Registration/Networking
8:30-9:30am - Continental Breakfast and Speaker (including Q&A)

The Cost:

Ad Fed Members: $15
Nonmembers: $20
Students: $15

The Speaker:

Michael D. Keller
American Dairy Queen Corporation
Chief Brand Officer

Michael Keller, chief brand officer, is responsible for the brand, concept and product strategies for American Dairy Queen Corporation (ADQ). Keller began his career with ADQ in 2001. Prior to that, he worked for Jamba Juice, Inc., Realtor.com, Koo Koo Roo, Nestle Chocolate Co., and Bain & Co.

Keller graduated from Dartmouth College in 1987 with a Bachelor of Arts degree in psychology. In 1991, he earned a Masters of Business Administration degree from Amos Tuck School of Business Administration at Dartmouth College.

Keller and his wife, Laura, have a daughter, Ava, and two sons, Davis and Alden. They have their home in Minneapolis, MN.

In his spare time, Keller currently enjoys serving on nonprofit boards, on the Children’s Miracle Network Board of Directors and on the Pacer Center Advisory Board. He also enjoys training for and competing in triathlons, following the New York Giants and Yankees, driving his 1960 Morris Mini, building a tree house and spending as much time as he can with his wife and children.

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