Mad Men to Math Men
5.10.2012, 7:45am to 9:30am
International Market Square
275 Market Street
Minneapolis, Minnesota 55405
Registration prices increase $10 onsite
When John Jarvis started in the agency business, some of his co-workers were still enjoying the three-martini lunch. A copywriter’s portfolio consisted of print and television, and the yellow pad and electric typewriter were his canvas. Direct marketing meant direct mail. And agencies didn’t have much use for “data.”
Today, clients expect more accountability and more measurable results from their agencies. It’s a new world where new media, new agencies, new roles and new relationships are changing the landscape.
John talks about the transitions he’s seen and made, how the moves he made along the way helped – and hindered, or at least altered – the career he’s had, and how he sees the future unfolding for agencies large and small.
Starting as a copywriter at a small agency in Eden Prairie, John set off on a parade of jobs across the Minneapolis agency spectrum, including Carmichael-Lynch, Chuck Ruhr, Martin|Williams, Fallon McElligott and Colle+McVoy. In between a few of the larger agency stints, he helped found a small agency, Lynch Jarvis Jones, freelanced for agencies around the country, and started a one-man consultancy, GIRAFFE.
Over his career, he’s risen from copywriter to CEO, where he led a turnaround at Colle+McVoy that moved the agency downtown and to the top of the creative heap at The Show. He also taught for many years at the University of Minnesota, University of St. Thomas, Miami Ad School and MCAD. He’s won gold pencils, gold pushpins, gold cubes, gold statues and other shiny objects. In 2010, his career took a right turn when he signed on as Managing Partner and Chief Creative Officer at The Lacek Group, a 200+ person loyalty, CRM and marketing agency in downtown Minneapolis.
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