Creative That Works
1.19.2012, 7:45am to 9:30am
International Market Square
275 Market Street
Minneapolis, Minnesota 55405
Creative that Works. It's a mantra and a belief, not a tagline. This isn't just another discussion on how digital is the future, mobile is the savior, and Social is the game changer. You get it. We all get it. We all live it. What our speaker wants to share is his perspective that led him to this place of understanding and how he got there.
This is about a creative journey through the Minneapolis marketplace through the eyes of a local player. We'll talk about the schlocky work, the brilliant work, and the B-Team. The agencies that succeeded by changing. And those that failed to do so, and stumbled. Sometimes badly. It's about those breakthrough moments and the people that can change a creative's life along the way.
Todd Dexter landed his first job at Best Buy Corporate as an art director on the infamous weekly insert. From there, he did a short stint at Baxter Advertising, five years at the venerable Campbell Mithun, five years at the home town hero Martin Williams, then back to work on the Best Buy and Geek Squad brand. He is now the VP, Group Creative Director of Aimia (formerly Carlson Marketing), leading creative teams in Minneapolis, Detroit and NYC.
He will share his perspective and mantra of "Creative that Works" and the future of loyalty within a creative department – with a case study on where Carlson Marketing was when he got there to where is today. As more and more clients are shifting spend from above the line to below the line, or in Todd's words; "forcing 'no-line at all' strategies," that puts data at the core forcing more accountable creative. Clients don't just want it. They are demanding it.
|6.20.2013||Ad Fed/Ad 2 Pub Crawl|
|10.4.2013||Central Regional Conference|