How Digital Saved Advertising's Soul
11.10.2011, 7:45am to 9:30am
International Market Square
275 Market Street
Minneapolis, Minnesota 55405
One of the few people in the industry who actually knew where she was headed at the age of 10, Kristina Slade announced to her grandmother that she wasn’t interested in being a ballerina or a firefighter – she was going to be in advertising.
After a long successful career and becoming more convinced that the potential for stronger relationships between brands and consumers was to be found in emerging technologies, Kristina joined the highly awarded and regarded digital agency, AKQA, in 2010 as Creative Director on Target.
Join Kristina as she shares her stories and insight on the industry she loves and explains just how digital saved advertising’s soul.
Starting her career as the first female creative in the highly-lauded boutique agency CORE, Kristina went to work amongst an arsenal of guns and wall murals of Ty Cobb, and created a slew of award-winning campaigns her first year for St. Louis Post-Dispatch, Zebco fishing company, Ford, and Monsanto.
After a successful first year, Kristina moved to LA, and to what would become another rarity in the industry – a long-term tenure at one agency: Ground Zero. Ground Zero was an early proponent and pioneer of creating big ideas designed to connect consumers to brands across a myriad of channels. Kristina spent the next 8 years living up to their ideals and furthering their scope. Her work on Virgin Digital, Beck’s beer, the Los Angeles Time, California Anti-smoking, Lucy, and Virgin Mobile won her national and international awards/acclaim and inclusion in the One Show’s showcase on Women In Advertising. Moreover, her long history and award-winning creative for ESPN earned her a place in their Hall of Fame.
After 8 fruitful years, Kristina moved on to TBWA’s Chiat Day where she was part of a two-man SWAT team brought in to work on major brands such as Visa, Nissan, and Infiniti, and to define and launch smaller brands like Procter & Gamble’s Pur and the global consolidation of O’Neill marketing licenses.
In 2010, Kristina joined AKQA as Creative Director on Target.
|5.29.2013||Ad2 Event: 32 Under 32 Advertising Awards|
|6.20.2013||Ad Fed /Ad 2 Pub Crawl|
|10.4.2013||Central Regional Conference|