Agency Evolution with Derek Robson – Reinventing Goodby, Silverstein & Partners
11.10.2010, 7:45am to 9:30am
International Market Square
275 Market Street
Minneapolis, Minnesota 55405
$15 for Members / $20 Non-Members / $15 Students
- Derek Robson (PNG Image)
Online registration is now CLOSED. Walk-up registrations are welcome. Onsite registration rates increase by $15.
Change or die. It's a reality facing almost every agency today. Even the agencies with the best reputations are struggling to find their place in the ever-shifting world of advertising. Come learn how one man helped transform Goodby from an agency best known for eye-popping TV commercials into the multi-platform marketing machine it is today.
Derek Robson started his career in 1987 as an Account Planner at Ogilvy & Mather Direct, and then Ogilvy & Mather in London. In total, he spent five years at the two Ogilvy companies.
Derek then moved to Bartle Bogle Hegarty (BBH) as a Planner where he spent the next 13 years of his career. He worked for a large number of clients at the time including Cadbury’s, K Shoes, Hugo Boss, The Independent Newspaper, Coca-Cola, Club Med, Tag Heuer, Cointreau, Audi, Xbox and Levi’s Japan.
In 1997, Derek was promoted to the board of BBH and was named Deputy Planning Director in 1999. Around the same time he took on the responsibility of running the European Levi’s and Xbox accounts.
In 2003, Derek was made Managing Director of BBH’s London office. Under his leadership, the agency won the Campaign Magazine’s Agency of the Year award -- twice -- and agency revenue grew 30 percent. In 2005, Derek was featured in Esquire Magazine’s “Most Influential Men Under 40.”
Derek joined Goodby Silverstein & Partners in January 2006 as a Managing Partner. His remit was to look at the agency afresh and make recommendations for the future. After a lot of number crunching, interviewing and analysis, the agency implemented both structural and personnel changes. The result- - a continuation of his “lucky streak” -- as the agency won consecutive Adweek “Agency of the Year” awards. The company also was named “Agency of the Year” by Ad Age, Creativity, and Boards and Shoot trade magazines.
Derek lives with his wire, Sarnia, his two daughters Millie and Evie, and a cat named Teddy in Tiburon. He’s trying hard not to let his work interfere with his passion for running and cycling.
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