Ad Fed Mentorship
10.27.2010, 5:30pm to 7:30pm
Spill the Wine
1101 Washington Ave S
Minneapolis, Minnesota 55415
FREE for Members
Online registration is now CLOSED. Walk-up registrations are welcome.
The Ad Fed Mentorship Circle program is designed for you to engage individually with industry professionals by meeting them in a casual group setting. These Mentorship Circle programs are held four times a year and offer networking, discussion and group mentorship based on areas of interest, including:
- Interactive (e.g., Planning, Social, User-experience, Design, Technology)
- Account Planning
- Account Services
- Creative (e.g., Designers, Copywriters, Art Directors, Creative Directors)
- Public Relations
- Corporate Marketing
The format of this event allows participants and industry professionals the chance to talk one on one and in a group discussion setting. It is a great opportunity to learn from the best and the brightest in the industry, network with professionals and learn from your peers. The Mentorship Circle is an opportunity to meet professionals who are knowledgeable, experienced, enthusiastic and committed to supporting the professional development of mentees. We call it turning hindsight into foresight.
Social Media Lead
Dan leads Social Engagement strategy for Target Corporation. He considers himself lucky enough to work for visionary digital leaders since 1999, and plants himself firmly in the fertile soil of user experience design and engagement planning. Whether his team is leading a platform, community, or marketing campaign strategy, they’re passionate about capturing user intent, meeting their expectations, and then offering inspirational solutions and ideas that gain the right kind of attention for Target.
Alison Beattie is a Designer at Fallon, specializing in Interactive Design, Information Architecture and User Experience Design. Having worked in both traditional and emerging platforms, she brings an integrated approach to projects working across mediums. Originally from Scotland, Alison moved to Minnesota and earned a BFA from the College of Visual Arts in Saint Paul. She has worked for clients such as Cadillac, The SyFy Channel, the Regional Boating and Fishing Foundation, and Caribou Coffee.
As an art director Dustin has created campaigns for msnbc, Subaru, Minnesota State Lottery, Yahoo!, Caribou Coffee, Erbert & Gerbert's Sandwich Shop, Purina, Red Wing Shoes, SPAM, Chi-Chi’s Salsa, Hormel Chili, Marshall Field’s and Famous Dave’s BBQ Restaurant. Prior to working at mono, he made things at BBDO Minneapolis, Colle+McVoy and Carmichael Lynch. In addition to his advertising gig, he’s the co-author of “The Book of SPAM” and the creator of kittytoupee.com and thebeardly.com.
Louise Dengerud is currently a Group Account Director, heading up the Target business for OLSON. In nearly five years at the company, she has taken the account from interactive focused and project based to become the company’s largest holistic account, with work spanning high-end fashion to grocery. Her career has been a long winding road through advertising and specifically digital marketing. Early in her career she spent time at Fallon on BMWUSA.com and Purina.com, other notable clients include Harley Davidson, Gold n’Plump, General Mills, and Lands End. Her background as a photographic stylist, project manager, designer and developer have given her a unique perspective on the role of Account Service and a strong attention to effectiveness within the creative process.
CEO and Founder
Kristina Halvorson is the founder of Brain Traffic, a content strategy consultancy, and the author of Content Strategy for the Web. Kristina speaks to audiences around the world about the importance of creating, delivering, and caring for content people care about. In May 2011, Brain Traffic will host CONFAB: The Content Strategy Conference here in Minneapolis. Kristina lives in St. Paul with her two children.
Principle and Digital Strategist
Lisa Helminiak is the Principal, Strategist, and co-founder of Azul 7, a full-service digital agency. For more than 17 years, Lisa has brought a brand-marketer’s focus on channel integration and an analyst’s focus on measurement and ROI to interactive projects for corporate and nonprofit clients alike. In her role as strategist, Lisa leads Azul 7’s teams in building client brands through the strategic application of planning, user research, business and marketing strategies, design, and development. Lisa’s client experience includes 3M, American Express, Deluxe Corporation, Discovery Channel, Fair Isaac, General Mills, Minnesota Timberwolves, Target, and UnitedHealthcare.
Thinkers and Makers
Paul describes himself as a former farm kid creating better ways forward through anthropology, design and technology. Prior to launching Thinkers & Makers, he was the head of strategy at space150, a digital agency in Minneapolis, Minnesota with offices in New York and Los Angeles. Over the course of his career, he has had the privilege of working with great marketers and people at American Express, General Mills, Dairy Queen, Starz Entertainment, Molson Coors Brewing Company, General Electric and Sun Microsystems to name a few. If you'd like to know more about Paul, you can follow him on Twitter as @paulisakson or visit his blog at paulisakson.com.
Kate is Partner with Evantage Consulting, a firm that helps organizations design, deliver and market their most strategic and complex product and service offerings. At Evantage, Kate leads a team of highly experienced interactive marketing, user experience, project management and business consultants. She has also wrangled countless complex web projects for a diverse group of clients including Medtronic, General Mills, United Health Group, Allianz, Boston Scientific, and the National Marrow Donor Program. Before joining Evantage, Kate was the e-business manager for the Hispanic marketing division of Fingerhut. Kate has served on the board of directors for the Minnesota Interactive Marketing Association and currently serves on the board of the Minnesota Children’s Museum. She holds a B.A. in Psychology from Macalester College and an M.A. in Organization Development and Change Leadership from the University of Saint Thomas.
Nicole Netland Consulting (User Experience)
Nicole has led e-commerce UX teams inside global multi-billion dollar companies such as Best Buy and has experience in both the agency and independent world on projects of various shapes, sizes, and industries. Her clients include Vail Resorts, U.S. Bank, Union Bank of California, and Medtronic to name a few. Nicole's broad background allows her to effectively translate business objectives into a customer-focused solution and present it to clients in a manner that is meaningful and creates results.
Director of Digital Media
Rob Rosen is a 14-year, results-driven digital marketing strategist with a deep expertise in driving business results for a variety of brands. In his current role as Director of Digital Media + Analytics he leads all efforts in helping clients like Tribeca Flashpoint Academy, BringMeTheNews and others understand and implement the most effective digital media strategies. Previous to GoKart Labs, Rob led digital marketing efforts at Capella University where he and his team were responsible for driving new enrollments. He also has a background in the Minneapolis advertising agency world. He helped build digital media capabilities at Martin|Williams advertising with clients like Lincoln Financial Group, Polaris, US Bank and others. He also worked in Media at Campbell Mithun for clients like H&R Block, Key Bank, Thrivent and Tony's Pizza.
Director of Digital Strategy
Aki wants to bring brand planning into the age of participation. Clients such as Cadillac, H&R Block, Nestlé Purina Pet Care, TheLadders.com, NBC–Universal, and Totino’s have come to respect and rely on Aki Spicer's guidance and strategic insights about digital strategy, social computing and tech innovation.
At Fallon, Aki leads digital strategy and creative integration on all accounts and new business. He is pioneering Overheard™ – the agency's social media analytics dashboard. He is a constant public speaker, co-author of the recent book The Age of Conversation, an"officer of good" for the ad hoc collaborative Planning For Good and Planning For Good Twin Cities, and he curates the Fallon Brainfood presentation series.
Manager, Digital Analytics Strategy
Matt Wilson is the Digital Analytics Strategy Manager at General Mills where he works to provide strategic reporting, analysis, insights and recommendations in support of General Mills digital marketing activities. Prior to that, Matt worked as the Lead Marketing Consultant at Evantage Consulting in Minneapolis and was the former president of the Minnesota Interactive Marketing Association (MIMA) and an adjunct professor of marketing at the Minneapolis College of Art and Design (MCAD
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