How DOES she do it? Michele Tafoya's "Personal Brand"
6.16.2010, 11:15am to 1:00pm
International Market Square
275 Market Street
Minneapolis, Minnesota 55405
$25 members; $50 nonmembers; $25 students; additional $10 after 5pm, June 14
Michele Tafoya joined ESPN in 2000 and her profile has steadily risen through a variety of on-air roles, most notably as a reporter for Monday Night Football and ESPN’s NFL studio programs.
As our guest at the Annual Ad Fed June Luncheon, Michele will guide us through a day, a week, a year of her life and how she incorporates all facets of media into what she does, who she is and how it affects her daily life. Michele is a mid-day talk show host of WCCO, ABC’s NFL Sideline Commentator in her professional life as well as being a mother, a wife, a friend, a daughter, a colleague, etc.
How does she get the word out there about what she does and who she is? Do some forms of media get too personal? How does the media affect her both professionally and personally? Michele lines up her “Personal Brand” for us, not only as she sees it, but how it is shown and managed via print, TV, radio, OOH, Facebook, Twitter, blogs, Wikipedia and more.
After serving as the sideline reporter for ABC Sports’ Monday Night Football for two seasons (2004-05), Tafoya joined ESPN’s Monday Night Football in 2006, helping the longtime franchise become the most watched program in cable television history. On Mondays throughout the NFL season, Tafoya and Suzy Kolber provide regular updates on the participating MNF teams during multiple ESPN programs, including SportsCenter and Monday Night Countdown as well as reporting during the MNF games.
On Christmas Day 2006, Tafoya combined her high-profile NFL and then-NBA responsibilities to complete a rare double. Tafoya covered the Lakers-Heat broadcast in the afternoon on ABC as well as the Jets-Dolphins MNF game that same evening on ESPN. A year later, she completed a similar feat, working the MNF season-finale in San Diego on Christmas Eve, followed by the Suns-Lakers Christmas Day NBA game on ABC. In the fall of 2008, Tafoya made the difficult decision to step down from her NBA reporter role to spend more time with her family.
Prior to ESPN, Tafoya worked for CBS Sports since 1994 as a game reporter and studio host for NFL, college football and college basketball telecasts. She also hosted CBS’ NCAA Tournament selection show, Goodwill Games and U.S. Open coverage, as well as CBS’s late-night Winter Olympics programs in 1998. She was also a WNBA commentator on Lifetime from 1997-1999.
In addition to her ESPN role, Tafoya began hosting The Michele Tafoya Show (3-6 p.m. CT) in July 2009 on WCCO News Radio 830 AM in Minneapolis-St. Paul. Earlier in her career, she worked as a host and reporter for KFAN-AM in Minneapolis, primarily for Minnesota Vikings’ and the University of Minnesota women’s basketball broadcasts. She also previously worked for WAQS-AM in Charlotte, North Carolina where she was the first female analyst to call UNC-Charlotte men’s basketball games.
Tafoya also worked for the Midwest Sports Channel, serving as a Minnesota Timberwolves host and sideline reporter as well as a play-by-play commentator for women's Big Ten basketball and volleyball. She spent three years at WCCO-TV in Minneapolis as a sports anchor and reporter.
The American SportCasters Association voted Tafoya among the top female sportscasters (No. 4) in 2009, while the Davie-Brown Index ranked Tafoya among the most likeable TV sports personalities in 2006, including “Biggest Trend-Setter.” In 1997, The American Women in Radio and Television honored Tafoya with a Gracie Award for “Outstanding Achievement by an Individual On-Air TV Personality” for her WNBA work with Lifetime.
Come join us at the Annual Ad Fed Luncheon on June 16th, 2010 11:15am-1:00pm at the International Market Square's Studio 185.
You could even win a pair of tickets to the Golferoo via Twitter! A contest? It’s possible. Hole in one competition at the event? Sure.
International Market Square
275 Market Street Studio 185
Minneapolis, MN 55405
additional $10 after 5:00pm June 14
Register online or contact the Ad Fed office at (651) 917-6251. Registration will increase $10 after the deadline of 5:00pm on June 14.
Cancellation/Refund/No-Show Policy: Cancellations received by the Ad Fed office at least 48 hours prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than 48 hours prior to the event. No-shows will be billed for any unpaid registration fees.
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